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Creative & Cultural Skills (CCSkills) welcomes ‘Creative Britain: New Talents for the New Economy’ – the first Government strategy on the creative industries. Published on Friday 22nd February, at the Hospital in Covent Garden, this report outlines the Government’s commitment to supporting the UK’s creative industries.

Creative & Cultural Skills is leading on many of the key initiatives outlined by the paper. Key examples include the Government’s pledge to secure more apprenticeships across the creative industries by 2013.
Tom Bewick, CCSkills chief executive says:

“When the Minister for Skills, David Lammy, came to launch our second round of Creative Apprenticeship trials in December 2007, we announced our ambition to place up to 1,000 apprentices. Now the Government is pledging to create 5,000 creative apprenticeships per year by 2013, and we will work hard with them and with industry to make sure this happens. This is going to be a very challenging ambition to meet. It will require a huge employer-led campaign across the creative industry, backed by government resources, to change the pattern and culture of recruitment into industry which is predominantly at the graduate level. However, these apprenticeships will be crucial for meeting skills needs, unleashing real talent into our industries, and crucially diversifying our workforce. We strongly support the Government's renewed commitment to apprenticeships. All this effort is working towards making our industries and the UK the creative hub of the world.”

The Creative Apprenticeship is just one of CCSkills flagship projects designed to tackle the skills needs of the creative industries. The Strategy also highlights the development of an industry-led National Skills Academy for Backstage and Offstage skills. Working with employers - including EMI, BECTU, Royal Opera House, Live Nation, the Musicians Union and Glyndebourne Opera, amongst others - the NSA will ensure new routes into careers in the music and performing arts industry across the UK.

The work being accomplished by the Design Skills Alliance - a partnership between Creative & Cultural Skills, The Design Council and other leading figures of the design industry world - was flagged as a best-practice model of industry engagement in education and training provision.

Also celebrated in the Strategy is the forthcoming launch of Creative Choices - a new web portal designed to improve opportunities for those already working in the sector and support those looking to start a career in the creative industries. Creative Choices, due to launch in April 2008, will allow both existing and aspiring creatives to find and compare courses; discover the latest industry news and intelligence; and plan their careers based on an informed understanding of the opportunities, jobs, career routes and qualifications available to them. The new Strategy supports this initiative and heralds the technology as a blueprint for other sectors to adopt to improve their own careers support.


Notes to editors:

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About Creative & Cultural Skills –

1. Creative & Cultural Skills is the sector skills council for the creative and cultural industries. Its remit covers the areas of: Advertising, Crafts, Cultural Heritage, Design, Music, and Performing, Literary and Visual Arts.

2. Licensed by government in July 2005, Creative & Cultural Skills is one of a network of 25 sector skills councils, known collectively as the Skills for Business Network, to oversee the strategic development of the workforce in our industries and deliver realistic solutions to skills needs.

3. Creative & Cultural Skills’ remit is UK-wide. Wales is represented by Judith Isherwood, Chief Executive of the Wales Millennium Centre.

4. Our priorities and programme of work are outlined in our Strategic Plan 2005-2010. This document can be downloaded from

5. We represent our industries with a board of directors drawn from across each sector of our industries. The Chairman of Creative & Cultural Skills board of directors is Tony Hall, Chief Executive of the Royal Opera House. For a full list of board members, go to

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