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27 February 2008 – Parents of newborn babies tell their own parents about the new arrival before anyone else, and one fifth of them say they give their baby a web presence with a community profile, a blog or a full website.

UK Parents Lounge (http://www.ukparentslounge.com), in a survey of 1,000 parents, discovered that 85% of parents to newborns tell the grandparents before anyone else. The survey also revealed that 64% send out a photo to friends and family within four hours of the birth – including 23% within the first 10 minutes.

With the growth of digital technology, eager parents can now share their birth news with the world a lot faster, and the prevalence of camera mobile phones reduces the need for lugging about bulky camera equipment.

Orange, which took part in the survey, suggests parents should switch their mobiles to “flight mode” while in hospital, preventing them from transmitting harmful signals. This allows the camera to be used in the delivery suite – then the photos can be sent from the phone once outside the hospital.

Paul Burns, Head of Multimedia from Orange, commented; “The birth of a new baby is a life-changing event, so wanting to capture the moment and sharing it with friends and family as soon as possible is only natural. We'd urge fathers against filling the hospital bag with lenses, filters and flashguns - your camera phone should more than suffice – just make sure you wait until you’re outside before you send it."

According to the research, it's not just newborns being 'snapped'. One in seven (14%) parents have shared pictures of their unborn baby’s ultrasound scan via their mobile or on a community forum like UK Parents Lounge. This figure implies 100,000* babies are seen by people each year before they are born.

Steve Masters, editor of UK Parents Lounge, said, “Online communities of parents routinely share pictures of scans and newborns with fellow community members, and it’s interesting to note that adoption of technology for announcing births is not a male preserve. While dads may often be the one with the phone doing the texting and phoning just after delivery, it’s often the mums who are sharing the scan pictures during pregnancy and the photos of the newborn babies on forums and social networking sites after the event.”

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For further details please contact:

Steve Masters on 07932 065767 / steve.masters@ukparentslounge.com

Notes to Editors:

* According to the ONS, an average of 722,500 babies are born in the UK each year

About UK Parents Lounge

UK Parents Lounge is a community portal for parents of all ages and all stages – from bump to adulthood. The site was formed from the merger of UK Parents and Parents Lounge in September 2007. The website has 18,000 subscribers to its newsletters and 4,800 members of its popular discussion forums.

About Orange

Further information about Orange and France Telecom can be found on the Orange website at www.orange.co.uk.

This press release was distributed by ResponseSource Press Release Wire on behalf of UK Parents Lounge in the following categories: Children & Teenagers, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.