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• E-commerce expert hybris supplies Swiss bag maker Freitag Lab AG with a highly functional PIM solution
• A personal shopping experience in the Internet with customised photo engine for 360° views

London – 27 February 2008. Trendy bags made of multicoloured truck tarpaulins are the trademark of Zurich-based Freitag Lab AG. Customers know that when they order a bespoke bag from the Freitag online shop there will be no other quite like it. In realising their unique Web concept, the Swiss designers use the PIM (Product Information Management)-based e-commerce solution from hybris software, which replaces the old in-house development. The Munich-based software producer supported Freitag in mastering production information management, integrating it into other systems and optimising processes – which all added up to increased sales. Since the new shop went online, Freitag has been able to boost its online sales by 30 per cent, and now has 70 per cent fewer returns too.

The hybris solution controls the Freitag shop’s entire web operations, and ensures the company can manage all online systems using the integrated Content Management System. This includes organising the product data and the automatic integration of various e-commerce processes. hybris also developed a fast photo process especially for Freitag that can photograph tens of thousands of bags from all angles, save them and display them in the online shop. Process improvements have led to twice as many orders being processed through the new online shop in the same time. Now customers can also find out how many people are looking at which products too: “This service gives Internet shoppers all sorts of benefits: Freitag is practising what many only know from the theory of e-commerce 2.0,” says Ariel Lüdi, CEO of the hybris Group. A decisive aspect of the shared objectives of Freitag and hybris was their integration in the new website concept of real-time customer monitoring and analyses of their buying behaviour. Lüdi: “Customers can now examine and compare every bag and accessory online – truly a Version 2.0 shopping experience”.

About hybris
hybris is a leading vendor of Multichannel Communication & Commerce software. hybris helps manufacturers and retailers sell and communicate with their customers throughout all phases of the customer lifecycle and across all channels in a consistent, coordinated and personalized way. It provides an integrated platform that supports the industrialization and automation of communication, sales and support processes, enabling its customers to master the complexities of implementing and managing single site, multi-site and multi-channel distribution strategies.

Manufacturers, vendors, marketplace operators and purchasing companies consolidate and manage their entire product information in every language on one platform, in the process creating a “single source of truth”. Enterprises are able to supply online and print channels with information from this central hub. Integrated solutions for catalogue management, e-commerce, e-procurement and database publishing provide you with personalised and channel-specific data recycling throughout all electronic procurement and sales channels. This also means that print catalogues can be published without media fragmentation.

The hybris solution’s integrative approach to managing and recycling product information leads to a reduction in process costs, clearing the path for companies to add new sales and procurement markets at low cost. The return on investment with hybris is very fast. As hybris has selected to use standards-based and future-proof basic technologies in its solutions, investments are secure over the long term.

Established in 1997, the company is based in Munich and has offices in the UK, Netherlands, Switzerland and Sweden, with over 1,000 customers worldwide.

For further information please contact:

James Cooper or Mel Oxford
Ascendant Communications
Tel: +44 (0) 208 241 6226
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