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Press Release

28th February 2008

Independent designer fashion retailer in Swansea invests in up to the minute retail systems

Crush Clothing has chosen to use WinRMIS retail management system for its designer fashion stores, provided by Eurostop, a leading supplier of retail systems to the Fashion, Footwear and General Merchandise sector. Eurostop’s software enables Crush to manage the range of stock across its two stores in Swansea and support its expansion plans, as well as provide up to the minute sales reports. Crush Clothing is an established independent retailer in the locality, known for its wide range of designer denim brands such as Replay and Firetrap for men and women.

The company invested in Eurostop’s WinRMIS and WinPOS to capture sales data at till point and manage stock across the stores. Eurostop was selected for its broad functionality, comprehensive reporting facilities, its speed and for its ease of use. Eurostop has proven expertise in retail systems and has many similar customers to Crush that operate designer fashion businesses, servicing loyal local client bases.

Mark Fender, Director of Crush Clothing commented; ”We needed a retail system that could support our requirements to track up to the minute sales and monitor best sellers, ensuring we are stocked to meet demand. Eurostop’s system meets our needs to manage stock flows tightly - and our profit margins - and it will help us as we grow our business.”

Like many of Eurostop’s other specialist retailers, Crush has invested in the Customer Loyalty feature that Eurostop provides. Gathering customer data will enable the stores to target customers on specific promotions and offers.

Philip Moylan, sales and marketing manager at Eurostop said, “With our experience in the retail fashion business we understand the challenges that businesses like Crush Clothing face. With a very specific loyal customer base, it is critical that a retailer can react swiftly to customer trends and manage stockpiles efficiently. Our retail management system enables companies to manage the entire sales cycle – from gathering sales information at till point, to using the intelligence collected to forecast, meet demand and build on customer loyalty. ”



About Crush Clothing

Crush Clothing is an independent retailer specialising in designer denim wear for men and women. Designer brands include Replay and Firetrap. The company has two stores in Swansea, with plans to expand into other outlets.

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail and Wholesale Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

inRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: or contact:

Editors Contacts:

Phillip Moylan
Sales and Marketing Manager
Tel: 020 8991 2700

Andreina West
PR Artistry Limited
Eurostop Limited
Tel: 01491 639500
Fax: 01491 638866

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