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Leapfrogg, one of the UK's leading search engine marketing companies, are set to make their hometown an even bigger hit as the newly appointed SEO (search engine optimisation) consultancy for fellow Brighton-based organisation www.visitbrighton.com.

The SEO team has been appointed to develop the online presence of the VisitBrighton website, which is the city's official tourism guide and forms an integral part of this council-managed tourism organisation.

Top of Leapfrogg's agenda is ensuring the site remains the number one source of information on Brighton, capturing the 100,000's of holiday makers who visit the city each year for days out and weekend breaks, whilst also targeting businesses looking for a conference venue.

Facing ever increasing competition from other locations and a more discerning consumer online, optimising their presence in the main search engines is fundamental to VisitBrighton's success says Sarah Baker, Web editor at VisitBrighton: "With so many search engine marketing agencies out there, the process of selecting the right one for your company’s goals and objectives can be a challenging one. VisitBrighton already had a good presence on the search engines and we needed a company that could build on that and help us reach the next level.”

"I was already pretty much decided on a company to work with when Leapfrogg approached me, but they came up with such an in-depth, highly-tailored proposal, which combined more traditional SEO with a social media strategy, that, no pun intended, I leapt at the chance to work with them."

The VisitBrighton site, which offers the tourist and conference visitor alike up-to-date information on accommodation, places to visit, plus eating, drinking and shopping venues, already enjoys a number of top rankings across the major search engines. Leapfrogg will be developing this solid search engine presence by increasing the number of areas promoted on the site, as well as creating a social media strategy that will focus on networking groups and the creation of rich media content. In addition, there will be a focus on usability to ensure the site works harder at retaining its many thousands of visitors.

Experts in ethical and user-led search marketing solutions, Ben Potter, Sales Director at Leapfrogg says: "This is a project which demonstrates the widening scope of the search marketer. It will combine both 'traditional' SEO, as well more recent additions to the SEO's armoury including advice in social networking and the creation and distribution of rich media content, such as video”.

The fact it's a project so close to home makes it even more exciting for the Leapfrogg team, says Director Rosie Freshwater: "As a Brighton-based company, and very proud of that, it's a fantastic opportunity to work on an vitally important site to the local community and economy. We look forward to further developing the site’s Internet presence and enabling even more people to learn what a great place Brighton is to live, work and visit.”

About Leapfrogg

Based in Brighton, Leapfrogg is one of the leading search engine marketing companies in the UK helping SME’s to realise the potential of their sites through a range of ethical search engine marketing solutions. Services include consultancy in ‘on the page’ search engine optimisation, link building, social media, online PR, usability and paid advertising (PPC).

Call 01273 669450 and speak to a member of the Leapfrogg team. Alternatively, email enquiries@leapfrogg.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Leapfrogg in the following categories: Business & Finance, for more information visit http://pressreleasewire.responsesource.com/about.