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Press Release – not for publication before Monday 3rd March
29 February 2008

So just how was your Mothers’ Day lunch?

Picture the scene….proud mums surrounded by their incredibly grateful loved ones, in a glamorous location, within a contemporary pristine environment. Children laughing, eating their healthy, tasty meals with impeccable manners, entertained by serving staff with sunny smiles, multi tasking with efficient service and built-in Mary Poppins qualities.

So was that you? Doh – back to reality!

Few establishments exist that can provide families with excellent service, super food and amazing entertainment for the kids.

Which is exactly why entertainthekids.com has teamed up with catered4thekids to help them promote their new accreditation to parents. It does exist! You just have to look for it.

Kirsty McGregor from entertainthekids.com explains: “Pubs and restaurants quite easily chuck in the phrase ’family friendly’ nowadays, especially as they’re noticing the wider opportunities to market their food offering to families since the smoking ban. But we’ve seen that this phrase is used too often without any reality or quality behind it.

So we took the decision to list only the restaurants on our Days Out pages that we consider to be exceptional in terms of facilities for families and quality of food. If you take out the biggest chains, which have the facilities, but not necessarily the food quality or service, then I’m afraid we’ve only managed to find 40 establishments across the UK. These are usually those that have won one of the various ‘Family Pub of the Year’ awards.

But we were struggling to differentiate the others, until we came across the newly formed catered4thekids, set up by the highly acclaimed Carl May. We’ve now agreed to promote all the restaurants that achieve the catered4thekids accreditation on our website, and we think it’s such a good idea that we’re doing all we can to help them promote the brand to parents.”

Carl from catered4thekids agreed “We have established a much needed benchmark that will give families the opportunity to locate places to eat that they can be sure offer great quality family dining. As parents we appreciate the time that you have to go out is precious and should not be wasted eating the same processed meals.

To ensure that children receive healthier food and drink we have drawn up a set of standards that must be achieved. If they are successful they are awarded their certificate and place upon the website for all to find. We ensure that the accredited establishments maintain the standards by regular checks with a well briefed team of mystery shoppers and monitor the quality of both suppliers and produce.”

ENDS

Notes for Editors:

entertainthekids.com is the fastest growing website of its kind in the UK, and has been established for almost two years. It provides thousands of ideas and tons of inspiration for parents looking for things to do with their children, whether that’s for a trip out or a rainy afternoon indoors at home. The fully searchable database allows parents to find ideas quickly, that are always relevant to their child’s age and their location in the UK.

For more information contact Kirsty McGregor, CEO
Tel: 07867 982561
kirsty@entertainthekids.com
www.entertainthekids.com


The catered4thekids standards for the children’s menus are:
• All Pork and poultry must be Organic, Traditional Free Range, Red Tractor Free Range or British Free Range. #
• Sausages must be made with at least 70% Free Range meat.
• Burgers must be either homemade or contain at least 80% meat.
• All other meat recipes must be made with prime cuts of meat.
• All main meals will offer a choice of 2 vegetables and deserts will include fresh fruit. Ensuring that your children get at least 2 of the 5 they need for a balanced diet.
• Only 20% of the main meals can be deep-fried. This will encourage your children to eat healthier cooked food.
• No salt is added at any stage of cooking and table salt is low sodium.
• All condiments and sauces have a lower sugar and salt content.
• Their drinks range will include healthier products including 100% fruit based drinks and water.
• All dishes must offer a healthier cooked potato dish instead / as well as chips.
• All staff will be trained to be fully aware of family needs in their workplace, ensuring great service.
• Appropriate tableware must be available for children.
# All businesses will have to have changed their Pork and Poultry purchased to meet this standard by April 1st 2008.

Carl May, through his company Catered4, runs a business development company, helping Caterers make the most of their businesses. With 30 years experience in the industry he regularly writes for trade journals including The Publican and The Caterer and Hotelkeeper.

Contact at catered4thekids:
Carl May
Tel: 01568 708339
info@catered4thekids.co.uk
www.catered4thekids.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Entertainthekids.com in the following categories: Children & Teenagers, Home & Garden, Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.