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- Local Language Versions Propel SMS Style Browser To More Than 100,000 Users -

London, UK – 3rd March 2008 – MYiOTA today announced that its SMS style browser is now working in 107 countries with local language services available in Chinese, Hindi, Indonesian, Arabic, Afrikaans and Russian. The free to download MYiOTA service has grown rapidly and now boasts more than 100,000 users worldwide.

MYiOTA enables users to find and get information, such as sport, news and daily content, on their mobile 20 times faster than using a traditional mobile browser.

To get up and running on the free MYiOTA service simply type: wap.myiota.co.uk/world into your mobile browser or visit www.myiota.co,uk for more information.

MYiOTA addresses the pain points that many mobile consumers experience when trying to find information using their mobile, namely ease of finding information and speed. Technology developed by MYiOTA enables consumers to receive information from websites, WAP, RSS, SMS services, or blogs - in fact any service that is available on the World Wide Web or by SMS - in just a couple of clicks.

In addition to finding and consuming content, MYiOTA also allows users to post comments, interact, collate information, and blog all from a SMS style interface.

Bruce Eley, CEO, iOTA Sphere, said: “MYiOTA has been a hit because it is simple and works. We deliberately set out to develop a solution, which had the success factors associated with the SMS experience and apply that to finding mobile content. With the flexibility to add new services and local language versions very quickly MYiOTA is now going global. We are expecting major growth of the user base in 2008 as this more efficient alternative to traditional browsers becomes well known.”

MYiOTA’s service works on nearly all Nokia, Sony Ericsson, Samsung, Siemens, Motorola, Blackberry and LG mobile phones. In particular MYiOTA works on entry-level phones.

MYiOTA is now looking for major partners to continue its international distribution particularly in the emerging markets of India, Africa etc. Please contact: marketing@iotasphere.com .

Key benefits of MYiOTA:

• MYiOTA is free – with most sport, news and daily content also free!
• Fast & very efficient - no waiting for pages to load and no bill shock!
• Ease of re-use - one click to re-use your Favourite requests
• Get once - read from your Inbox offline anytime
• Big Demographic - increase consumption of mobile web content by non-browser users!
• Developer Friendly - you can write your own services
• Huge mobile range supported – from entry level to smart phones

- ENDS -

About MYiOTA

MYiOTA is a service from iOTA Sphere (www.iotasphere.com). IOTA Sphere offers operators and media companies the opportunity to brand their own MYiOTA.

iOTA's mission is to become the dominant force in mobile converged data services and open access to the huge array of internet services through a re-usable mobile On-Device Services solution. The vision is to see proliferation of new services by providing open source tools that empower development communities to enrich service availability.

iOTA's patent-pending technology transforms the way services are managed. By managing the life-cycle of mobile services, the service provider retains control over visibility, discoverability, usability and cost of services while able to allow third-party content providers to deliver services directly to mobile devices.

If you want your services added to MYiOTA or a branded MYiOTA style product then please contact info@iotasphere.com.

For further press information, please contact.

Andrew Durkin / Nicky Atkins
MUSTARD PR
T: +44 (0) 1628 502600
E: andrew@mustardpr.com / nicky@mustardpr.com
www.mustardpr.com

This press release was distributed by ResponseSource Press Release Wire on behalf of MUSTARD PR in the following categories: Consumer Technology, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.