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5 March 2008 - Pikum, an online social gaming start-up launching in the UK, has secured investment of £2.6 million from Virgin USA.

Pikum – a new kind of game created and played between friends - is the brainchild of 28-year old entrepreneur, Sean Glass, who previously co-founded higher education-focused online financial services company, Higher One (Higher One was ranked number 85 on the Inc. 500 list of fastest growing U.S. private companies in 2007). Pikum's founding management team also includes Johannes Larcher, Pikum's CEO, who was a member of Overture's executive team until its sale to Yahoo! in 2003, and most recently was CEO of online education firm Academy123 (acquired by Discovery Communications in 2006).

The funding round included participation from leading early stage U.S. based venture fund, First Round Capital, who also led Pikum's seed financing in March 2007.

Sean Glass, founder and chairman, Pikum, says: "We're working hard to build a game and platform that is easy to use and provides great competitive entertainment for groups of friends online. Having the backing of a global brand that stands for entertainment, fun, and high levels of service is great validation for what we are building."

More details will be available later in Spring 2008.

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Notes to editors:

About Virgin USA

Virgin USA oversees and is responsible for the expansion of the Virgin brand in North America. Conceived in 1970 by Sir Richard Branson, the Virgin Group has started successful businesses in mobile telephony, transportation, travel, financial services, clean energy, leisure, music, health care, and publishing. Virgin has created more than 200 companies worldwide, employing over 50,000 people in 29 countries. Building on Virgin’s reputation as one of the world's most recognized and respected brands, Virgin USA continues to expand into markets in North America and offer consumers value for money, good quality, innovation, exceptional customer service, fun, and a sense of competitive challenge.

For more press information, contact:

Kate Hartley
Carrot Communications
Tel: +44 207 386 4862
Email: kate.hartley@carrotcomms.co.uk

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