Crussh and Carbon Clear are making a difference naturally Wednesday 5 March 2008 PDF Print UK’s leading smoothie company now has a zero carbon footprint Crussh, the UK leader in freshly blended smoothies and juices, is doing something even healthier for its customers by eliminating its carbon footprint. Crussh has partnered with carbon management specialists Carbon Clear to help support two projects that not only benefit the environment but also local communities in India and Central America. Crussh is also finding ways to reduce the impact its packaging has on the environment; paper pulp from sustainable forests and environmentally friendly soya inks are now being used by Crussh for its promotional materials. It is also introducing a recycling scheme for all the Crussh juice bars and to encourage customers to recycle their rubbish, plus investigating a special new biodegradable cup made from cornstarch. “At Crussh we’ve always been committed to our customer’s health,” said Chris Fung, managing director of Crussh. “Now we’re able to help make our planet healthier too. These projects not only work to eliminate our carbon footprint but also help to fight poverty, advance education and improve health in developing countries.” About the projects The first project Crussh is supporting is The International Small Group & Tree Planting Program (TIST) in Tamil, India. This project aims to combat the problems of deforestation and simultaneously provide education and health benefits to local farmers. Since 2002 the small groups funded by TIST have planted more than 500,000 trees in India. The second project is helping the brick making industry in Nicaragua to reduce its carbon emissions by 25,000 tonnes over the next five years. Creating more efficient brick kilns will not only reduce CO2 levels but stop forests from shrinking and encourage local entrepreneurs. Ends For further information about Crussh please contact: Chris Connon Crussh T: 020 7580 7403 E: firstname.lastname@example.org For further information about Carbon Clear please contact: Zoe Porteous / Juliette Fleming Boutique Communications T: 01273 699500 E: email@example.com Notes to editors: About Crussh (www.crussh.com) Founded in 1998, Crussh is the leader in freshly blended smoothies and juices. Crussh has 21 stores across London and the South East and provides a variety of fresh and healthy eating options from delicious smoothies and juices to mouth watering salads and sandwiches to hearty soups. For your nearest location of for a complete menu please visit the Crussh web site at www.crussh.com. About Carbon Clear (www.carbon-clear.com) Carbon Clear is a carbon management company that works with businesses and individuals to reduce their carbon footprint. In addition to advising on emission reductions it also invests in projects to cancel out the pollution that is generated by everyday activities such driving, home and business energy usage, flying and even nappy use. Climate change is a real threat and by reducing our carbon emissions and offsetting the rest we can all make a difference. To make it as convenient as possible Carbon Clear calculates the level of carbon dioxide emitted by specific activities and then identifies projects that prevent the same amount of carbon entering the atmosphere. All of the projects Carbon Clear invests in are selected based on both carbon reduction and a wider social benefit for the communities implementing them. A great deal of care is taken to ensure the money is directed to activities that genuinely improve the environment and the lives of real people and all projects must meet the following criteria: • Projects must be efficient; funds are not diverted to unnecessary bureaucratic overheads, waste or middlemen • Projects must have additional, long-term benefits to the communities that undertake them; these range from job creation to protecting endangered plants and animals • Projects should follow the spirit of the Kyoto agreement; projects must make verifiable pollution reductions over and above their normal level By way of example, Carbon Clear’s energy-efficiency project in Nicaragua, one of Latin America’s poorest countries. By working with local not-for-profit organisation, Carbon Clear is investing in more efficient kilns that burn less wood and can even burn agricultural residues. It is estimated that over 11 million kg of wood is used each year for traditional kilns, contributing to rising CO2 levels, rapidly depleting local forest, and rising fuel costs for the local community. For each new kiln installed approximately 250 tonnes of CO2 will be saved through reducing unsustainable wood harvesting and burning more efficiently. For further information visit http://www.carbon-clear.com This press release was distributed by ResponseSource Press Release Wire on behalf of Boutique Communicatons in the following categories: Environment & Nature, Food & Drink, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.