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Companies’ Lack of Goal Alignment or Proven Processes and Systems to Communicate Vision and Subsequent Goals Viewed as Primary Obstacles to Success

London, UK – 10 March 2008 – A recent survey shows that two thirds of UK HR managers are unaware of the goals set for their boss or colleagues, resulting in a lack of integrated company-wide processes and visibility as to how individual efforts result in overall company alignment and clear measurement of employee performance.

SuccessFactors, Inc. (NASDAQ: SFSF), the global leader in on-demand performance and talent management solutions, conducted the survey, focusing solely on goal alignment, of 144 UK HR directors and HR board directors, across multiple vertical sectors and from both the public and private sectors, including financial services, media and entertainment companies.

More than half of the respondents were from organisations with more than 500 employees. SuccessFactors enlisted the expertise of Andrew Mayo, Professor of Human Capital Management at the Middlesex University Business School and recognised HR guru, to draw out the salient points regarding the research questionnaire. Mayo, a member of SuccessFactors' Thought Leaders Network, as well as a consultant, speaker, writer and facilitator in international human resources management, concluded from the respondents that a lack of alignment negatively contributed to both the performance of organizations and its employees.

“Effective performance systems need to be designed like a building - with floors and pillars connecting with and supporting each other,” noted Andrew Mayo, Professor of Human Capital Management at the Middlesex University Business School. “In the same way goals need to be vertically and horizontally integrated - too often they are unconnected to the big picture and to the corporate strategy.”

SuccessFactors will host a webinar with Professor Mayo on March 19, titled, “Being Serious about the Asset Value of Your People.” The session will discuss the findings of the survey and focus on the basic principles of human capital management, including how to recognise the intrinsic value of people and how to set up a framework of people-related measures in line with an organisation’s performance management system. Erik Berggren, Director of Customer Results and Global Research at SuccessFactors will also participate. The speakers will highlight how maximising human capital value can equal true talent management within an organization, as well as the ‘drivers’ of being successful.

For details of the webinar and to register, please visit:

About SuccessFactors, Inc.
SuccessFactors is the leading provider of on-demand employee performance and talent management solutions that enable organizations of every size, across every industry and geography, to achieve high-performing workforces by enabling goal alignment and execution, talent development and planning, and pay-for-performance initiatives. SuccessFactors currently has more than 1,750 customers across over 60 industries, with more than 3 million end users in over 156 countries using the application in 22 languages. Founded in 2001 with offices around the world, the company employs more than 700 people, all passionately focused on revolutionizing the future of work. For more information, visit

For more information, please contact:
Kim Squire
Devonshire Marketing
Tel: 0870 7000 166

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