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Deal will deliver virtualisation solution to reseller portfolios

Chessington, Surrey – Specialist value-added distributor Bell Micro has today announced that it has entered in to a new partnership with Parallels (www.parallels.com). The agreement will see the two companies unite to bring Parallels’ sought after server virtualisation solution to the channel. Effective immediately, Bell Micro will be introducing Parallels Virtuozzo Containers to its portfolio, and its reseller community.

The new relationship will not only give Bell Micro an immediate and strong position in the virtualisation sector, but it will also enable the company to further improve its competitive offering in the data centre space. By partnering with Parallels in this way, Bell Micro can ensure that it offers its channel partners the latest product to take to customers wanting the option of virtualising business critical applications, as well as deploying Virtual Desktop Infrastructure (VDI) at market leading consolidation rates.

Russell Blackburn, UK Country Manager at Parallels said, “We have chosen Bell Micro as a key partner as a result of the company’s reputation in the market and its focus on further developing its data centre portfolio. We believe this relationship will be win-win for all involved: customers will be offered a lower cost virtualisation solution, while resellers will benefit from higher margins in the virtualisation space.”

Parallels Virtuozzo Container differs from hardware virtualisation solutions in that it dynamically partitions a single Windows or Linux operating system instance into virtual environments or "containers". With this approach, multiple containers can share real memory, so Parallels Virtuozzo Containers enables three to ten times greater density for typical workloads, as compared with other virtualisation technologies. As there is no overhead from virtual hardware and all containers are in contact with real, physical hardware, performance in virtual containers is at, or near, native speeds. Operating and server sprawl are also dramatically reduced, providing exceptional manageability.

By adding a completely different type of server virtualisation to their portfolios, resellers can meet the needs of a far broader range of customers – such as those facing challenges with very large database projects, those wanting to implement a VDI, or data centre consolidation projects where high density is key. Resellers can build new service offerings around these use models, becoming a trusted advisor to their customer base by demonstrating expertise in virtualisation and offering a range of approaches.

“Organisations of all sizes are increasingly focused on understanding the value of virtualisation, yet are still looking for advice and guidance on the options available to them before making a procurement decision,” commented Mervyn Hall, Data Centre Solutions Business Manager at Bell Micro. “With this in mind, we will be working with Parallels to ensure our reseller partners are educated on all approaches to virtualisation, as well as understanding how best to deliver them. We are sure that end-users will agree that a one-size-fits-all solution does not always suit and feel that this new offering presents them with the choice that they want.”

In order to deliver such support effectively, Bell Micro will be offering training to interested partners through a series of webinars and seminars, as well as offering one-to-one consultancy should organisations prefer to take that route. Further details on these training sessions will be made available shortly.

Interested parties should register at http://www.parallels.com/en/partners/cp/ or contact Mervyn Hall, Bell Micro Data Centre Solutions Manager, on +44 (0) 208 286 5411 or Russell Blackburn, Parallels Country Manager on +44 (0)7738 579 266.

About Parallels - Optimized Computing

Parallels (formerly SWsoft) is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating system, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 900 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com.

About Bell Micro

Bell Micro is a specialist IT distributor that occupies a central position in the IT supply chain between those companies who create IT products and services and those who supply end-users. We provide a complete service that is designed to enhance the capabilities and performance of our partners in this channel. The services and technologies we supply are wide-ranging, so too are the ways we assist our partners. For some, it is a case of ensuring the right IT products are available at the right time and cost, for others the service is more extensive with Bell Micro working in partnership to address opportunities at every stage of the technology lifecycle – from design to deployment. Bell Micro operates through three channels to market – industrial, commercial and enterprise – each of which offers a wide range of services and products from major IT vendors.

For further information contact:

Clare Shephard
maillot jaune
Tel: +44(0)7736 793332
Email: clare.shephard@maillot-jaune.co.uk

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