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Take-away-on-the-day design brings fast-track rapid prototyping to UK packaging at the new Encase test drive centre. It offers concept to production-ready in a day, ideal for retail-ready packaging (RRP) and shelf-ready packaging (SRP). Customers can arrive with a blank sheet and leave on the same day with a production-ready sample and the design job done. With Encase, design includes theme selection and seeing newly designed packaging come to life in the 3D virtual reality of CAD graphic imagery. Next the physical sample is computer-cut and made, tried, tested and completed – all within one day at the Leeds test drive centre at Encase, specialists in corrugated board engineering.

Speaking in Leeds at the launch of the test drive centre, marketing manager, Mike Hartley said, “We are responding to the retail industry’s ever increasing demand for speed and efficiency and to maximise opportunities for business growth. We now offer one of the fastest and most comprehensive sampling services in the UK.” Encase has developed this service for customers in supermarket retail, white and brown goods, DIY, component manufacture, chemicals, automotive, logistics and technology sectors. He added that many of these customers for packaging use rapid prototyping in their own engineering development and expect no less from packaging suppliers. “We now go even further for supermarket retailers. With a design start on a Monday we can design, produce and deliver packaging to be in supermarkets for the weekend,” said Mike Hartley.

The benefits of Encase’s state-of-the art design, graphics and cutting equipment are enhanced by its advanced Internet-based video conferencing. This means that while design progresses, rotating 3D images can be seen remotely by a client’s other brand managers and marketing teams for their input and reaction in real time. On-line review during design development is aimed to cut total time to the absolute minimum – ideal for rapid-response in-store multiple retailing opportunities.

Using only a product’s dimensions or ideally a CAD file sent by a customer Encase can develop packaging without the need for the product. The soup tin, drink bottle or car radiator need not be physically there. For engineered products, the same applies. Produced in modern high-strength performance packaging, Encase’s new EcoWall corrugated board meets the demand for machine and automotive parts packaging and for removal and storage packaging.

The Encase total design process optimises packaging for production, dispatch, transport, storage, distribution, and delivery, display and recycling. (Encase corrugated packaging is environmentally friendly, 85 percent recycled, non-toxic and biodegradable)

Centre of Excellence

While at the Encase Test Drive Centre, visiting customers, suppliers and staff can become more informed on alternative packaging solutions which work during transport, retail display and are shelf ready. From here Encase provides training and consultative support for customers suppliers and staff and develops creative packaging solutions which optimise factory dispatching, pallet sizing for most economic use of transport, warehousing - possibly in narrow aisles and most efficient use of supermarket shelf and retail space. This includes learning on-the-job in real-time.

In this learning and training environment Encase runs its popular ‘It’s Only a Box’ training course. There, Encase staff, suppliers and customers jointly participate in learning the most efficient and best practice solutions in developing, designing, producing, using and recycling packaging. By educating customers, suppliers and staff and itself gaining from delegates’ contributions, Encase ensures customers know how to get the best value for their total business process from packaging thus consigning purchase assessment based only on cost-per-tonne or per square metre to the history books.
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Encase Contact Details
UK Sites at: Banbury, East Kilbride and Leeds.
Banbury site address:
Encase, Beaumont Road, Banbury OX16 1RE

Encase Contact
Mike Hartley
Marketing & Development Manager
Tel: 01132 505616

Press contact
Mike Heath, Media & Marketing Services,
Tel: 01926 864834,
M: 07831 198889.

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