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www.best4glasses.co.uk is celebrating eye-popping growth and new contracts with major corporations despite the recent entrance of the market leader into the online arena.

The cheapest on the net prescription specs site, launched in April 2006, has seen year on year sales soar by 810 percent since Christmas, even with SpecSavers’ new online venture hot on its heels.

In addition to its growing bank of individual customers, Best4Glasses is also set to reach millions through new staff benefit scheme contracts with Motivano, Xexec, Asperity and People Values.

Managing director Trevor Homer said SpecSavers was no threat to Best4Glasses, which sells specs for as little as £10 a throw, as it remained committed to offering the best deals and beyond the call of duty, visionary customer focus.

“Best4Glasses boasts something very special for any business, let alone an online shopping business, and that is superior customer service,” he said. “Selling such personal items as prescription glasses needs a flexible and personal approach.”

“The testimonials we have received speak volumes about the way we operate and multi-nationals simply cannot offer the service we do. We also now have two years experience and know what works and what doesn’t, and are confident we can continue to up the ante.”

The UK internet shopping market is estimated to be worth over £21.4bn, according to the Office of Fair Trading, and last year over 20 million people shopped online with nearly a third spending over £1,000.

The report concluded that some shoppers could find better deals by searching more effectively, many could do more to protect themselves online, and most did not know that they have cancellation rights when shopping on the internet. Some businesses could also do more to address consumers' concerns about privacy and security.

However, Best4Glasses, which has a market leading £10 entry point and £55 average basket, prides itself on providing clear, well-informed guidance and is happy to discuss any issues with customers personally. It is also extremely prompt, with majority percent of glasses being despatched in 7 working days from receipt of order.

What you get from Best4Glasses:

• High quality frames and lenses to specification
• Reglazing service for prescription glasses, sunglasses and bi-focals
• Prescription sunglasses now available in a wide variety of tints
• Free scratch resistant coating
• Free impact resistant case
• Free micro-encapsulated cleaning cloth
• Fast, helpful and friendly advice from experts with more than 10 years in the industry

Gearing up to launch its new spring lines, Best4Glasses will be appearing in internet buyers’ guide seek.net, which goes on sale in Tesco’s and Sainsbury stores during March 2008.

Visit www.best4glasses.co.uk for more information and customer testimonials.

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Testimonials

“Just a note to say we received the bi focal glasses ordered for my father about a week ago. He was very dubious in ordering from web but is absolutely delighted with them and is convinced that the quality is better than the pair purchased from his optician recently for more than quadruple the price! Perfect fit and prescription. First order from your firm and certainly won''t be the last.” Gary B

“I have just received my glasses and I cannot believe that the complex prescription arrived so quickly and looks great. Thank you very much, my daughters'' boyfriend has taken your company details and hopefully he will be making his order soon.”
Angela T

“Thank you very much for the order we placed on Saturday. The glasses we ordered arrive today and we were delighted. So much so we have ordered another two pairs each tonight. Thanks again – we’ll certainly be passing on your details to our friends.”
Philip & Gwen D

Reader Competition Giveaway

Best4Glasses is offering 10 free pairs of ICY prescription glasses priced at £19.95 as a competition giveaway. Every reader will also receive a 15 percent discount on their first Best4Glasses purchase using a unique promotional code. Images and interviews available on request.

Notes to editors:

1) Best4Glasses - The easy-to-use website offers a diverse range of custom made unisex prescription glasses, starting from just £10 with bifocals from £30 and prescription sunglasses from £27 – up to 70 percent cheaper than major high street retailers.

Customers have a choice of standard, memory metal, rimless or designer frames in a host of colours from copper to coffee. The option to turn their glasses into prescription sunglasses is just an extra £17. There is also an accessories store for items such as cleaning spray.

Postage and packaging is free within the UK, delivery is normally within a week and there is a no quibble return guarantee. The company sells its glasses worldwide where its products are seen as great value to the expat community abroad or holiday maker needing replacement glasses in an emergency.

Best4Glasses’ high quality, amazingly cheap designer glasses, meanwhile, include ICY, a combination of retro elegance and celebrity glamour, with tiger stripe to tortoiseshell frames, Dolce and Gabbana, Fendi, Ferucci and Jai Kudo.

The site also offers tips on matching specs to face shape, FAQs, information on vision defects and fascinating insights into the workings of the eye. There is also the opportunity to learn more about Best4Glasses’ commitment to improving sight in Third World countries. For example, in the past year, Best4Glasses has donated 2,500 pairs of specs to Lions charitable causes.

2) OFT - As an independent professional organisation, the OFT plays a leading role in promoting and protecting consumer interests throughout the UK, while ensuring that businesses are fair and competitive. Its tools are the powers granted under consumer and competition legislation.

Date of issue: March 12th 2008
For further information, interviews and images, call Trevor Homer on 0845 0702858 or email info@best4glasses.co.uk




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