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Debra Clare’s Baby and All Bag wins first Tommy’s Innovation Award

Today the winner of the Tommy’s Innovation Award 2008 was announced as The Baby and All Bag from Debra Clare. Designed for mums and dads with busy lifestyles, it is a stylish shoulder bag that conveniently transforms into a hands-free hip carrier. The Baby and All Bag has won having been nominated by parents as a must-have for anyone with a baby or toddler.

The Tommy’s Parent Friendly Awards were set up in 1995 with the aim to improve products and services for young families and parents-to-be, and to reward those companies that are getting it right. Tommy’s introduced the Innovation Award this year; sponsored by Toshiba Medical Systems Ltd, it encourages parents from all over the UK to tell other mums and dads about the product or service they simply could not have survived without.

The woman behind this clever and practical design is mum of two Debbie Mankelow. The inspiration came when she was finding the school run increasing difficult while carrying her ten month old baby as she picked up her five year old son. She needed a carrier that was with her all the time, simple to use and not another thing to deal with. The answer was a bag that doubles as a baby carrier. With a background in fashion design, Debbie set about transforming an old pair of jeans into what became the proto-type of the Baby and All Bag! The rest is history.

Commenting on her award, Debbie said: “I’m really pleased and very surprised as I know how many brilliant products there are out there for parents. I feel so proud that something that I dreamt up to use for my own children has been nominated by other parents as a must have product!”

Jane Brewin, Chief Executive of Tommy’s said: "The goal of Tommy’s Parent Friendly Awards is to reward those individuals and organisations that go the extra mile to put parents' needs first. The Baby and All Bag does just that - it's a great innovation and we'd like to congratulate Debbie on her win.”

She added: “There's still a lot more that can be done to make the UK more parent friendly but so far, Tommy’s has rewarded over 150 companies with an Award and we would like to think we're driving best practice, encouraging more companies to follow suit."

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For further information on the Baby and All Bag, images or to speak to Debbie Mankelow please contact Zoë Porteous / Lianne Bailey at Boutique Communications on 01273 699500. Alternatively, email at baby@boutiquecommunications.com.

For further information about Tommy’s or the awards please contact Atia Islam Talukder at Tommy's Press Office on 0207 398 3440 or email: atalukder@tommys.org.

Notes to editors:

About Debra Clare

Debra Clare is the company behind the award winning Baby and All Bag. Invented by mother of two Debbie Mankelow, the Baby and All Bagis a shoulder bag that not only has lots of space for all your essentials but also doubles up as a baby carrier.

The Baby and All Bag is ideal for short trips with a child that wants to walk but not all the time, or the school run when you need a spare hand for your second child. It has been designed to have plenty of room and pockets to help any busy mum or dad keep organised and transforms to a hands-free hip carrier with just two clips.

The Baby and All Bag won the BPA Concept 2006 Award.
URL: http://www.debraclare.com
Tel.: 0560 065 9783

About Tommy’s

Tommy’s the baby charity exists to save babies' lives through funding research into and providing information on the causes and prevention of miscarriage, premature birth and stillbirth. By 2030 we want to halve the number of babies who die during pregnancy or birth.

For further information please call 08707 707070 or log onto www.tommys.org.

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