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~ Review copies and hi-res photos are available from: jane.lee at

West Byfleet, Surrey – 17 March 2008 - Actinic, the supplier of award-winning ecommerce solutions for small and medium businesses, announces the release of version 9 of its desktop ecommerce range. Actinic v9 provides a range of enhancements to its ease of use, plus new features that improve the customers’ experience and make it easier and more efficient to manage a business selling through multiple channels.

Chris Barling, CEO of Actinic says: “Over the last year the challenge has been to satisfy the demands of established, successful merchants managing increasingly sophisticated, multi-channel retail operations, while also enhancing the ease of use for start-up owners. In Actinic v9 we have made the changes to meet both sets of needs. In so doing, we can now offer the most advanced feature set in any ecommerce package and the best range of ecommerce solutions from a single supplier.”

Changes in Actinic v9 include:

· New multi-channel order processing

Actinic research and user feedback shows that the majority of online merchants also sell through other channels. So v9 provides a new order entry form for mail order and telephone orders. This is fully integrated with the ecommerce side and will speed up order processing, providing postcode validation and direct credit card payment options.

· Enhanced usability

Actinic v9 has a number of improvements designed to enhance ease of use for both new and existing users. The addition of new Start-up and Design Wizards will enable new users to get up and running quickly. These are complemented by a revamped context-sensitive help function with access from every screen. For existing users, a Product Option Wizard speeds up new product creation while a completely new Tax Module provides extra flexibility for setting tax options.

· Improved site management

Google Analytics integration improves site management. It enables merchants to track visitor behaviour and marketing campaigns in order to make informed decisions about their business development.

· Revised product range

Version 9 sees the consolidation of Actinic Business Multi-Site and Actinic Business Multi-User into one product: Actinic Business Plus. Designed to simplify the product range and make the upgrade path easier, Actinic Business Plus is a multi-site, single user licence with built-in networking capability, providing the option of adding further users.

· New payments option

Version 9 also includes support for Actinic Payments, a new payment system scheduled to launch in mid-April. This has been developed to provide Actinic users with a competitively priced and reliable payment processing service. It will offer the tightest integration ever between Actinic’s software and a payment gateway, with most common functions being accessible directly from the desktop.


Available now, Actinic Catalog and Actinic Business pricing remains unchanged at £399 and £799 respectively, for single-site, single user licences. Actinic Business Plus is £1249 plus £300 per additional networked user. All prices exclude VAT.

Press contacts:

Bruce Townsend, marketing manager, Actinic. 0845 129 4800,

Actinic PR: Jane Lee, Dexterity. +44 (0)1273 470199, jane.lee at

About Actinic:

Founded in 1996, Actinic is a British company specialising in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages.

Actinic offers ecommerce products for web designers and self-builders, including both web-based and desktop solutions. The range includes Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer. Actinic powers more UK ecommerce sites than any other company. Some better known Actinic users include the Royal Opera House, Land of Leather, Lexmark and the Royal Navy.

Actinic EPOS systems give a comprehensive feature set that is straight forward to operate at great value prices. The range extends from a low cost, single till installation for the smaller store, to integrated multi-till and multi-site systems with head office functionality for centralised product, stock and price updating and reporting.

Actinic solutions can be implemented by the user, through a network of third party specialists, or by Actinic itself through its Business Services division.

Trademarks: Actinic, Actinic Catalog, Actinic Business, Actinic Express and Actinic Designer are registered trademarks of Actinic Software Limited.

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit