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March 2008

For further information contact:

Juliette Hellman
Telephone: 020 8870 8833
Email: juliette@juliettehellmanpr.co.uk

LOSELEY INTRODUCES ITS BIG SOFTIE

Loseley’s new Naturally Softer Butter takes a bow

Sometimes, we just can’t wait for the best things in life because we want to enjoy them straight away. Take fresh, creamy, dairy butter for instance: nothing can beat it for taste, yet there’s nothing more frustrating than taking it from the fridge and having to wait for it to soften before spreading it over toast or teacakes. Well now you don’t have to, because Loseley has introduced its new Naturally Softer Butter. Packed in a 250g tub, this 100 per cent natural product spreads like a dream, giving you all the flavour of dairy-fresh butter with nothing added and nothing taken away.

The secret to Loseley Naturally Softer Butter’s success is down to its specially selected cows and their extra-special diet. Loseley cows are fed an unique natural diet and when their cream is churned it never becomes as hard as traditional butter. This means Loseley does not have to add vegetable oil to the butter (as is the case with certain other spreadable brands) and so what you get is a pure, quality product with no added ingredients. In fact, the only thing Loseley does add is a touch of salt to enhance its butter’s already delicious flavour.

Loseley Naturally Softer Butter joins its award-winning yoghourts and cottage cheeses in giving consumers a product that is full of the natural goodness of the countryside without any unknown or unwanted additives – so put a tub in your fridge today and start enjoying
Loseley Naturally Softer Butter is available in a 250g tub and costs £1.29 from Morrisons.

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