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Press Release

18 March 2008

Highly experience Managing Director for Chinese operations joins Eurostop

Eurostop, a leading supplier of retail management and EPOS solutions for the fashion, footwear and general merchandise sector is to/has open/ed a new office in Shanghai, China. Ms. Hew Poh Yin has been appointed Managing

Director for Eurostop’s China Operations. Her extensive network of connections has already enabled Eurostop to establish partnerships with other companies operating in the region, including JDA Software.

Poh Yin has 18 years experience in the Retail IT industry in China. Before joining Eurostop Poh Yin was the senior vice president for Homeworld (now known as CRC), the largest hypermarket retailer in China, where she managed a team of 270 people in the IT department. Prior to this, Poh Yin worked for over ten years at JDA Software as a project manager. Here she managed the implementation of many large retail chain solutions including Seiyu in Singapore, Metro and Guardian in Malaysia, Shoesmart in Taiwan, Orient Home and Sichuan Good Home in China, Best and Less in Australia, Watson in Hong Kong, and Shopper Stop in India.

Poh Yin is currently working with the Eurostop team in London to translate and modify the company’s products so that they are suitable for the Chinese market.

On joining Eurostop Poh Yin commented, “I am pleased to be joining Eurostop at this very exciting time for the company. The market for Retail IT systems in China is huge and I am looking forward to using my experience and contacts to help Eurostop expand rapidly in this arena.”

Richard Loh, Managing Director of Eurostop Ltd said, “China is an important market for Eurostop. Our existing South East Asian operations are going well and China was the next logical step for us. Poh Yin has an impressive array of experience which will be a key component in our continued success in the region, we are delighted to welcome her to Eurostop.”

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NOTES TO EDITORS:

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail and Wholesale Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

Eurostop has international offices in Singapore and China.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan
Sales and Marketing Manager

Eurostop Limited Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
Email: andreina@pra-ltd.co.uk



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