69% of UK Children Want to Stay at Home this Easter: A Survey from Born to Play Tuesday 18 March 2008 PDF Print 88% of Families get it Wrong! A shocking 88 per cent of families are choosing the wrong kind of activity to keep the children occupied over Easter. The majority of parents and relatives believe the most expensive days out will please their little cherubs - but recent research has found results to the contrary. A survey conducted by toy manufacturer Born to Play revealed that parents would choose to go out for a meal, to a theme park or look around a museum with their children over the bank holiday weekend – with less than 12 per cent stating they would actually contemplate staying at home. However, 69 per cent of children questioned between the ages of three and nine revealed the activity they would most like to do this Easter is play at home, sharing their own toys and games with family members and friends in their own back garden. Peter Hatton, toy director at Martin Yaffe, said: “It is interesting to hear that today’s children still enjoy the simple things in life, choosing quality time at home over days out that often see them stuck in Bank Holiday queues and leaving both them and their parents tired and irritable. “These results should be welcomed at a time when living costs are rising, allowing families to spend quality time together at low cost – whilst still keeping the children happy over Easter.” Following the findings Born to Play is encouraging families to stay at home this Easter by bringing back traditional toys and pass times that will allow all the family to have fun in their own garden. An overwhelming 79 per cent of parents surveyed revealed that their outdoor toy of choice from their youth was the space hopper. Other favourites included the hobby horse, scooter and paddling pool, all of which have been updated and revamped by Born to Play this year to offer a range that both adults and tots can enjoy together. The official top five toys outdoor toys as voted for by parents are as follows: 1. Space Hopper 2. Hobby Horse 3. Scooter 4. Gardening kit 5. Paddling Pool Peter concludes: “Despite all of the hi-tech toys and gadgets available to children today, tradional old favourites are still extremely popular - particularly when it comes to parents getting involved with their children’s play time, teaching them how it was done in their day and having family fun at the same time!” Games to try with your little monsters: Space Hopper race around the garden, try not to topple over! Stage your own Grand National, each with a Hobby Horse Have a Scoot off! Plant some seeds in your very own garden, biggest sunflower wins! Grab some water pistols and have the biggest water fight ever! -Ends- For further information and images please contact: Amy Garbutt, Beattie Communications Tel. 0113 231 0302 email: firstname.lastname@example.org Jess Wilkinson, Beattie Communications Tel. 0113 213 0310 email: email@example.com Notes to Editors The survey was carried out across a random sample of UK 400 adults and 400 children aged between three to nine years old Breakdown of Results Parents Activity % of Parents Theme Parks 30 Meal out 32 Stay at Home 12 Museum 26 Children Activity % of Children Theme Parks 19 Meal out 9 Stay at Home 69 Museum 3 Martin Yaffe • Martin Yaffe International is a design, import and manufacturing company, established in 1987. It as a major player in the toy, electrical and housewares industries. • The Company's main activities are the design, manufacture and distribution of character licensed toy products under the Born to Play brand and electrical and housewares products under the Swan brand. • Martin Yaffe International has also bought the well established 'Beldray' brand and intellectual property rights, together with its associate brands - Kiddiproof, Dennison and Ryland. • For further information please visit www.martinyaffe.com This press release was distributed by ResponseSource Press Release Wire on behalf of Beattie Communications(Leeds) in the following categories: Children & Teenagers, Leisure & Hobbies, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.