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…opening of Swedish office and appointment of sales director helps support existing customers and further expansion in Scandinavia …

London – 19 March, 2008. hybris (www.hybris.com), a market leader in multi-channel communication and commerce software, today announced that it has opened its first Scandinavian office in Sweden and appointed Christer Alkesten as its first country manager for the region. hybris already has a number of high profile customers in Scandinavia such as Dangaard Telecom and the new office and team being developed there will help support further expansion in this key market.

Speaking about his appointment, Christer Alkesten said: “hybris helps businesses sell and communicate with their customers across all channels in a consistent and personalised way and I am delighted to be heading up the company’s sales efforts in this region. We will continue to expand our sales and customer support here and anticipate that 2008 is going to be an exciting year for us.”

Commenting on the new office and Christer Alkesten’s appointment, Ariel Lüdi, CEO of hybris, said: “Scandinavia is a key European market for us. With a presence on the ground and the appointment of Christer to help drive our sales in this region, we look forward to helping a growing number companies implement and manage their single site, multi-site and multi-channel distribution strategies in 2008.”

Before joining hybris, Alkesten had held senior sales roles in Scandinavia at ValueProvider, PTC, and ABB Business Systems.

About hybris

hybris is a leading vendor of multi-channel communication & commerce software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling companies to master the complexities of implementing and managing single site, multi-site and multi-channel communication and commerce processes step-by-step without any compromises.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including Zavvi, TUI, Lufthansa, Puma, Ulla Popken, Nokia, Reebok, Grundfos, Demag, Sika, Hagemeyer, Phonak and Bechtle.

For further information please contact:

James Cooper or Mel Oxford
Ascendant Communications
Tel: +44 (0) 208 241 6226
E-mail: jcooper@ascendcomms.net / moxford@ascendcomms.net

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