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Nationwide bike ride series kicks off.

Evans Cycles Ride It! nationwide series of organised cycling events starts March 29/30th

London – Thursday 20th March 2008 – Evans Cycles, the UK’s largest specialist cycle retailer, launches new ride series.

The Evans Cycles Ride It! events are a series of organised road and off-road rides that are designed to take the hassle out of your weekend riding. The rides are non-competitive with an emphasis on riding with other riders, riding in new areas and sampling some different road and off-road routes around the UK. Taking place every second weekend throughout the UK, there’s always a ride close by as well as rides further a field allowing you to vary your riding.

The series makes its debut at Evans Cycles head office at Gatwick over the weekend 29th & 30th March (MTB on Saturday and road on Sunday) and then twice a month at different venues throughout the UK. Every ride has 3 or 4 pre marked routes designed for all standards of riders from family groups to experienced cyclists.

“It’s all about getting people to use their bikes more often” says Event Manager Dean Stacey. “What we do is take the hassle out of getting out on your bike – we research the trails, mark out the courses, plot it on a map and provide support throughout the day. All you need to do is turn up and ride!”

Saturday is the off-road ride, taking in local bridleways and byways to offer between 12 and 35 miles of riding depending on the route you take. It takes place on public bridleways and rights of way joined with short sections of road. The routes are carefully planned to allow you to sample the best riding in the area. All routes are way-marked and riders are given a free Memory Map OS map at the start.

Sunday is the road ride, a scenic ride on the UK’s back roads and country lanes. Distances range from 15 miles for families all the way up to 90 miles for those looking for more of a challenge. The routes are fully way-marked and riders are given a free Memory Map OS map to help with navigation. Medium and Long routes have SIS drink stations en route.

“Although we cater for the experienced bike riders, the rides have been designed for novices and families as well” explains Dean. “At every event there’s a shorter 12-15 mile loop and all kids under 16 ride free. The free entry for kids is something that is unique and designed to encourage more youngsters into cycling.”

Every ride includes:
• Pre-marked routes for all abilities
• FREE Memory Map OS map for each rider
• FREE SIS energy food & drink
• FREE kids entry
• Mechanical service

Adult entry is £10 per rider. Entries can be purchased on the Evans Cycles website at www.evanscycles.com/rideit and are also taken on the day (subject to a £2.50 surcharge)


Dates and Venues

Dates and locations until the end of October:

Area Date Start venue
Gatwick March 29th & 30th Evans Cycles HQ, RH10 9TZ
Brighton April 12th & 13th Plumpton College. BN7 3AE
Woking April 26th & 27th Parish Pavilion, Chobam, GU24 8AZ
Gateshead May 17th & 18th Evans Cycles Gateshead, NE11 9YS
Albury, Surrey Hills May 31st & June 1st Albury Cricket Club, GU5 9DB
Milton Keynes June 7th & 8th The Pavilion, Bow Brickhill, MK17 9JB
Dorking, Surrey Hills June 28th & 29th The Priory School, Dorking, RH4 3DG
Thirsk, North York Moors July 12th & 13th Sutton Bank Visitor Centre, Thirsk, YO7 2EH
Stokenchurch, Chilterns July 26th & 27th Stokenchurch Primary School, HP14 3RN
Hayfield Manchester August 9th & 10th Venue TBC
Oxted, North Downs August 30th & 31st Hazelwood School, Oxted, RH8 0QU
North London September 13th & 14th Chancellor's School, Hatfield, AL9 7BN
Bristol September 20th & 21st Venue TBC
Nottingham October 4th & 5th Oaklands Centre, Warsop, NG20 0JE
West London October 18th & 19th Venue TBC


Demo bikes

Ride It! is not just about getting out on your bike, it’s also about sampling the latest bikes from Evans Cycles extensive range of road and mountain bikes. Visit the Evans Cycles website for details on demo bike availability.







~ Ends ~




Notes to Editor:

Evans Cycles are the UK’s largest specialist cycle retailer currently operating 31 stores nationwide and the UK’s largest cycling mail order & e-commerce service www.evanscycles.com. Evans Cycles product range spans every cycling discipline including mountain biking, road cycling, leisure riding, kids bikes, BMX, commuting and more.


Series supporters


Evans Cycles Ride It is brought to you in conjunction with…

Cycling Weekly & MBR
Official media partners and the UK’s leading cycling magazines

Science in Sport (SIS)
Leaders in sports nutrition, SIS are our official energy food and drink suppliers providing product for riders at all events including the SIS drinks stations on ride routes.

Memory Map
All routes are planed and maps produced using the award winning Memory-Map v5 software. For more information visit www.memory-map.co.uk

GORE BIKE WEAR™
Official clothing providers to event staff, GORE BIKE WEAR™ are market leaders in technical cycle clothing. GORE BIKE WEAR™ will be present at selected events enabling riders to trial garments on the ride


For further information, please contact:

Patrick Trainor on 01293 572326 or email: patrick.trainor@evanscycles.com

www.evanscycles.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Evans Cycles in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, for more information visit http://pressreleasewire.responsesource.com/about.