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Appuru is the newly launched beauty boutique boasting an impressive line-up of super-pamper products carefully selected to reflect the stores ethos of natural and organic sourcing.

The Mother & Baby section boasts brands such as Angelique, Bod for Bubs, Zita West and Weleda Baby. Boost beauty from within by choosing from the Body & Skincare collection which includes product ranges Antipodes, Arganics, Balm Balm, Kirsty McLeod, Pai, Raw Gaia and Trilogy. Pick up some serious hair therapy with Headonism, Blinc, Wish and Natura Organics. Hot Australian organic cosmetics range Nvey Eco graces the shelves providing an eco-friendly solution for the make-up bag.

Launched by beauty therapist Karen Sylva, the store offers professional guidance and advice on any skincare issue with a trained therapist on hand daily to guide consumers to the products most suitable for their requirements.

http://www.appuru.co.uk complements the recently opened store and mirrors the ranges in-store. The website boasts free postage and packaging with every order, and each customer receives a free sample gift within their parcel.

Based in Moreton Street, Pimlico, the location is well-known for its couture designers, antique shops and galleries and is bordered by the prestigious areas of Belgravia, Westminster and Chelsea. It is the perfect location for a specialist beauty emporium such as this.

Appuru takes its name from a Japanese translation of the word ‘apple’, and provides the perfect inspiration for the concept of the store. Karen Sylva adds: "We liken Appuru to its namesake: crisp, refreshing and good for you and your body.

Every range stocked by Appuru has been rigorously tested to ensure it meets my exacting standards. With natural and organic properties foremost in my mind my aim is to encourage my consumers to reduce the number of synthetics and chemicals they put onto their bodies. Customers visiting the store benefit from a light, airy and calm atmosphere with professional, fully trained staff on hand to offer guidance and advice on the specific properties of each collection.”

ENDS

Appuru, 43 Moreton Street, Pimlico, London, SW1V 2NY, 020 7828 0101, http://www.appuru.co.uk

For further information contact Ella at Roots Media on 07841599828 or email ella@rootsmedia.co.uk.

Samples, high-res image catalogues, themed product ideas (i.e. colour, seasonal, trend) and expert comment from both Karen Sylva and Kirsty Mcleod’s protégé Monique Horsey are available on request.

To book an appointment to experience the Kirsty Mcleod facial by Monique Horsey, using Kirsty’s products available in Appuru, contact Ella.

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