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PR Workshop

MEDIA INVITATION

EAS UNVEILS ITS Body-for-LIFE CHALLENGE WINNERS

AND ANNOUNCES THE MEN’S, WOMEN’S AND OVERALL

BODY-FOR-LIFE CHAMPIONS 2007


On: Thursday April 10, 2008 from 11am to 2pm

At: LA Fitness, 7 Balcombe Street, Marylebone, London NW1


Four men and five women who personally took the Body-for-LIFE Challenge have been rewarded with not just physical and mental transformations but prizes in the national fitness challenge run by sports nutrition company EAS.



Below is a snapshot of our category winners and what they achieved in just 12 weeks following the Body-for-LIFE exercise and nutrition programme.



The statistics themselves are quite astounding.

And the before and after photographs are impressive*.



You are invited to meet the people behind the statistics: the individuals who made that decision to turn their health, fitness and body shape around. Individuals who because of their age, lifestyle or where they live will appeal to your audience.



Be inspired: accept our invitation to see how each of these people has changed his or her body for life: and hear who wins….



Jonathan, 25, Sales Consultant from Derry

Went from 13st 1lbs to 11st 6lbs and dropped his body fat from 24% to 5.5%



Nick, 33, Painter/Decorator from Lincoln

Went from 14st 10lbs to 12st 9lbs and dropped his body fat from 20% to 10%



Michael, 45, Fire Officer from Southend On Sea, Essex

Went from 12st 5lbs to 11st 8lbs and dropped his body fat from 21.2% go 14.1%



Anne, 26, Business Development Manager from Clapham, South London

Went from 9st 7lbs to 8st 3lbs and dropped her body fat from 25% to 16%



Sara, 31, Nurse from Limerick

Went from 9st 6lbs to 8st 10lbs and dropped her body fat from 25.5% to 17.5%



Chrys, 45, Customer Services Manager from Luton

Went from 12st 5lbs to 11st 1lb and dropped her body fat from 29.5% to 24.6%



Rachel, 22, Student from Ballymena

Went from 6st 9lbs to 8st 1lb and raised her body fat from 5% to 11.2%



Sonja & Samuel from Friern Barnet, London

Samuel, 43, Operations Manager went from 12st 4lbs to 11st 11lbs kg and Sonja, 36, Fitness Development Manager went from 10st 8lbs to 9st 8lbs.


RSVP: Katherine Selby, 0208 657 4422, Katherine@prworkshop.co.uk

* To see the before and after photographs of one or more of these category winners, please contact Katherine Selby at Katherine@prworkshop.co.uk






About Body-for-LIFE

The EAS Body-for-LIFE 12 week programme involves short workouts six days a week, alternating between 45-minute weight training workouts one day and 20-minute cardiovascular sessions the next. The intensity of the sessions is high to ensure that participants can suitably fatigue their body and ‘overload’ their muscles, therefore ensuring impressive results. The dietary plan involves eating five to six small meals a day to provide energy for the intensive workouts and sufficient nutrients for adequate recovery.



The EAS Body-for-LIFE Challenge is open to men and women of all ages, even those new to exercise. People keen to change their body shape and boost their energy levels, while not having to worry about counting calories, will find it rewarding and even life transforming.



Participants can enter in a range of categories, including male and female aged 18-30, 31-40 and 40 plus, by submitting ‘before’ and ‘after’ photographs. A winner is selected in each category and then overall winners are chosen in male and female categories.



For more information on the Body-for-LIFE Challenge call 0870 350 2352 or visit www.bfl-uk.com



This press release was distributed by ResponseSource Press Release Wire on behalf of PR Workshop in the following categories: Men's Interest, Health, Women's Interest & Beauty, Sport, for more information visit http://pressreleasewire.responsesource.com/about.