Chappell’s Melton Mowbray Pork Pies Registered To Receive Prestigious PGI Status Monday 7 April 2008 PDF Print -Protected Geographical Indication To Be Allocated by October 4, 2008- Melton Mowbray Pork Pies are to become an official British institution. Chappell’s Fine Foods (http://www.meltonmowbrayporkpies.com), a leading producer of the authentic Pork Pies, celebrates the news that the Melton Mowbray pork pie is to be registered as a protected product by receiving the protected geographical status (PGI) by the European Commission. Chappell’s is one of just seven manufacturers in the world, which will be permitted to officially produce Melton Mowbray Pork Pies. Renowned for its high-quality, authentic Forryan’s Melton Mowbray Pork Pies, Chappell’s is looking forward to a rise in sales, as consumers seek the credibility and reliability associated with the ‘PGI’ stamp. The European Commission published details of the registration in the Official European Union Journal on April 4, 2008. The European approval system is a long and laborious process, which means the PGI status is taken extremely seriously within the industry. Pork Pies can only be branded and marketed using the Melton Mowbray name if they are made to the very exacting standards regulated by the EU within the 3,000km2 ‘Pork Pie boundaries’. Following the European Commission’s procedures, if no objections are received by October 4, 2008 from other member states (objections can no longer be made from within the UK) Melton Mowbray pork pies can only be produced to the traditional recipe in the Leicestershire town. Chappell’s Fine Foods has been instrumental in the fight to gain PGI status from the EU. As a member of the Melton Mowbray Pork Pie Association, Chappell’s et al began the PGI application in 1998. Ryan Wilkinson, chairman of Chappell’s Fine Foods, says: “We’re extremely pleased that consumers will no longer have to settle for any old Pork Pie. We are in the final stages of a very lengthy process that means we will finally have the recognition our Forryan’s Pork Pies deserve. Chappell’s has produced the finest, premium Melton Mowbray Pork Pies for decades and we’re looking forward to continuing the tradition with the exclusive PGI status.” Rich in history and brimming with authentic flavour, Chappell’s Fine Foods, based in Wigston, Leicestershire, is one of the leading Pork Pie producers in the world. Chappell’s is a family business that has passed down one generation since its establishment in 1972. The premium, handmade range includes Forryan’s Melton Mowbray Pork Pies, Forryan’s Pork Pies, Traditional Handmade Sausages, Cutting Pies and Hot Eating Pies. Drawing upon authentic manufacturing techniques dating back centuries, the Forryan family recipe has been officially adopted by Chappell’s to continue the same traditional approach to food with a focus on modern consumer trends. Chappell’s prestigious Melton Mowbray range is available in the retail and foodservice sectors and British Airways customers (on selected overseas and domestic flights) can sample the delights of Chappell’s Melton Mowbray Pork Pies and the best-selling Chicken and Ham Pies from April 2008. Wilkinson confirms: “We’re experiencing rising sales of our traditional British Pork Pies driven by growing consumer interest in provenance, authenticity and a demand for nostalgic food with a focus on flavour and quality. The PGI status will strengthen the authenticity and recognition of the Chappell’s range. “Exciting times are on the horizon for Chappell’s. The PGI approval will give us added motivation to spread the word about the traditional and authentic British food we produce.” -Ends- Notes To Editors: ***RYAN WILKINSON, CHAIRMAN OF CHAPPELL’S FINE FOODS, IS AVAILABLE NOW FOR EMAIL OR TELEPHONE INTERVIEWS. PLEASE CONTACT FOR EXCLUSIVE COMMENT: firstname.lastname@example.org or call +44 (0) 7880 791 271*** For more information about Chappell’s Fine Foods, the new PGI status, or the pie/sausage market please contact Ryan Wilkinson at email@example.com or call +44 (0) 7880 791 271. Photography and samples are also available upon request. Chappell’s is a rare breed in Melton Mowbray: it is one of the few manufacturers of authentic Pork Pies that can supply cooked chilled, uncooked frozen, or cooked frozen pies in a range of packaging formats, while maintaining its focus on handmade and authentic production. Due to the flexibility of Chappell’s production line, butchers and independent retail outlets outside of Melton Mowbray will be able to heat and serve authentic PGI-approved Pork Pies. From the traditional greaseproof paper to perforated film wrap and vacuum packs, the company specialises in producing gourmet pies for bespoke requirements, as branded or private label products. Sold in butchers, delicatessens and independent retail outlets across the UK, Chappell’s Fine Foods also produces a range of meat and game pies, sausages and Pork Pies for Musgrave-Budgens-Londis and foodservice providers including 3663 and Gate Gourmet. Q. How can you identify an authentic Melton Mowbray Pork Pie? A. The sides of the Melton Mowbray Pork Pie are bow-shaped, as they are baked free standing. Most other pork pies are straight-sided as they are baked in hoops. The meat used is fresh rather than cured British pork, so the meat appears grey when cooked. The meat is chopped so it is not a smooth consistency and Melton Mowbray Pork Pies contain the famous jelly inside the pastry casing. Q. What does Protected Geographical Indication (PGI) mean? A. Since 1993, the European Union has provided a framework that gives legal protection for named regional food products against imitation across the EU. This framework aims to protect and promote regional food products, as well as the consumer interest and rural economies that become vulnerable as the EU expands and regional markets move to national and international supply chains. Gaining protected name status can be a lengthy undertaking, but when a food maker's application is successful, no other food can use the name of that product. As part of the process, the recipe for the product has to be agreed by the area's producers and, once they've been granted this approval, each individual maker is inspected every year to make sure that standards are upheld. Q. Which other British foods have gained PGI or Protected Designation of Origin (PDO) status? A. There are a number of products including Stilton, Single Gloucester, Staffordshire, Dovedale and Swaledale cheeses, also Cornish clotted cream, Jersey Royal potatoes, Welsh lamb, Whitstable oysters and Hereford cider. In total more than 4,200 wines and spirits and 600 other products have gained protected status under the PGI regulations in the EU. Q. Who typically eats Pork Pies and when? A. According to TNS data published in The Grocer (15/08/2007), 207 million meals featuring pork pies were consumed in the UK in 2006. 65% of pork pies are consumed by over-45s and they are most popular at lunch time (one third are eaten at this time). Men eat 54.7% of all pork pies consumed. There has been an increase in consumption by children and by men aged 25 to 34. One third of them are eaten out of enjoyment, which has led to a higher intake at the weekend when enjoyment is more important to consumers. 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