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New drug-free hair loss supplement for men without side-effects

News out today suggests that Tony Blair’s highly-publicised heart scare in 2003 may have been caused by the hair loss medicine ‘Regaine’ also known as minoxidil. The claim has been made in a new book called ‘In Sickness And In Power: Illness in Heads of Government During the Last 100 Years’ which is written by Lord David Owen, Foreign Secretary in the Labour Government in the late seventies and a trained doctor.

Over half of the nation’s men (52 per cent) admit that their hair affects their confidence according to a national poll* but this recent news begs the question - is it worth putting your health at risk for the sake of holding onto your hair?

As Deborah McManners, GP and naturopath states: ‘Hair loss can be devastating but the good news is that a nutritional supplement with high levels of protein – essential for hair health - can help men to support natural growth without endangering their health.’

For men seeking a natural alternative to combating thinning hair, Viviscal – the No. 1 hair loss supplement in America - has just launched in the UK. Developed by Finnish scientists, Viviscal has been widely scientifically tested and is the latest advance in hair loss treatment which nourishes and strengthens hair while promoting existing growth. New Viviscal Man has 154 per cent more protein than its closest competitor and combats thinning hair naturally with no known side-effects.

Currently one in two men under-50 suffer from hair loss which is often caused by dihydrotestosterone (DHT) produced naturally by the male body, which inhibits hair growth and prevents nutrients from reaching the hair follicle. Poor diet, stress and excessive hair styling can also be contributory factors.

The Viviscal Man range includes both a dietary supplement and specialist complimentary hair products, nourishing the hair both inside and out. The active ingredient in Viviscal Man supplement is a pure marine protein complex called AminoMar C™. A powerful combination of marine extracts, organic silica, Vitamin C and Zinc, it contains the optimum level of nutrients to nourish the hair follicles naturally from within. Viviscal Man also contains Flax seed, which is believed to reduce the dihydrotestosterone (DHT) inhibitors and so helps to keep the hair follicles healthy and full of nutrients.

Viviscal Man is supported by industry experts Dr Deborah McManners (GP and naturopath), Terry Calvert (Vice President for the Federation for British Hairdressing) and Vetta Thompson (international trichologist)

The Viviscal Man range is brought to you by Lifes2good and from £49.95 for the Viviscal Man Supplement to £8.50 for the Viviscal Shampoo. It is available direct from Lifes2good on 0845 399 1961, www.viviscalman.co.uk or from pharmacies and health food stores.

ENDS

*72 Point omnibus research, January 2008

Notes to editors:
Expert comment and case studies available on request.

About the Viviscal Range

The Viviscal range is available in formulations for both men and women.

Viviscal works in four stages over 6 months although most users notice a difference after just 3-4 months:
1. Nourishing hair follicles
2. Strengthening and promoting growth of existing hair
3. Stimulating growth of hair that has slowed down or temporarily stopped
4. Promoting healthier more vibrant hair from within

The Viviscal range includes:
• Viviscal Supplements (with 22% protein)
• Viviscal Man Supplements (with 30% protein)
• Viviscal Shampoo & Scalp Cleanser
• Viviscal Conditioner
• Viviscal Scalp Guard (with SPF 20)
• Viviscal Scalp Lotion (to accelerate follicle absorption of nutrients)

Studies Supporting Success of Formula:
Viviscal Man was developed by Finnish scientists, and the formula has been scientifically tested with findings published in leading international medical journals.

Findings of a key study with 50 young males* concluded that:
• 100% of participants’ hair had stopped thinning after 2 months
• Mean increase in non-vellus hair of 38% was recorded in participants after 6 months

Finding of a key study with 50 alopecia areata sufferers** concluded that:
• 92% experienced regrowth of hair after 6 months
• 54% experienced 70-95% regrowth after 12 months
• 14% reported total regrowth after 12 months
• 68% were highly satisfied with the treatment results after the study and a further 20% estimated the results as good

*Lassus and E Eskilenen. The Journal of International Medical Research 1992. 20: p445-453. A Comparative Study of a New Food Supplement, Viviscal
**M. Majass (md) and O. Puuste (md), Department of Dermatology, Central Hospital, Tallinn, Estonia, 1994



Issued by: Pegasus Public Relations
On behalf of: Lifes2good
Press enquiries: Lara Sutherland
Marlon Bouman
Gemma Maxey (01903) 821550

lsutherland@pegasuspr.co.uk
mbouman@pegasuspr.co.uk
gmaxey@pegasuspr.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Pegasus Public Relations (Worthing) in the following categories: Men's Interest, Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.