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Hundreds of award-winning mobile games from Greystripe now available via your mobile

[London, 9th April 2008] Refresh Mobile, the company behind leading mobile portal Mippin, is pleased to announce that from today it will be providing its users with access to a portfolio of over 800+ exciting free mobile games.

This is in keeping with a commitment to deliver the best possible free content experience to all mobile users and in response to a series of user survey polls requesting games within the Mippin service. The catalogue of games are provided in partnership with Greystripe, the pioneering ad-supported mobile games and applications distributor.

The quality of Mippin’s ad-supported games will be as high as those available from any other service, and the advertising does not interrupt the game or affect playability. Ads are inserted when a game is launched and when a user completes a gaming session. Mippin users will be offered a choice of 200 games at a time with the full set rotated to a new selection on a regular basis. The games are accessible to all users without charge through Refresh Mobile’s use of Greystripe’s AdWRAP Catalogue service.

Robin Jewsbury, Co-Founder of Refresh Mobile says, “We wanted to continue our philosophy of providing free ad-supported quality content to our users and Greystripe provides some of the best free games we’ve seen. Following on from the successful launch of our free video downloads service, the launch of our games section underlines our commitment to bringing the best free content to mobile users through a single mobile portal.”

“Mobile games are rapidly becoming one of the most important social media types in mobile because they are highly interactive and can drive users back to the community,” says Alvaro Bravo, VP of Business Development at Greystripe. “Our partnership with Refresh Mobile shows how ad-supported mobile content is becoming an integral component to mobile communities.”

About Greystripe

Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,000 handset models, through 45 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

About Refresh Mobile

Refresh is the company behind Mippin and the award-winning Mobizines. The firm is backed by Accel, where it joins many of today’s best known new technology brands, including Facebook, RealNetworks, WeeWorld, Brightcove and more.

Contact:

Greystripe
Press Contact:
Jenna Britton
VSC Consulting
213.999.2551
http://www.greystripe.com

Refresh Mobile
Mippin Global Headquarters
Scott Beaumont on +44(0)7950 396209 or Justin Baker
Tel: + 44(0)7958 487842
Email: info@mippin.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Refresh Mobile in the following categories: Consumer Technology, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.