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LONDON – 09 APRIL 2008

Columbus Direct, one of the UK’s longest established travel insurance companies, today moves into home and motor insurance with a unique message – “we won’t sell our own policies.”

Instead, Columbus will offer advice over the phone on policies from more than 20 of the UK’s leading insurance companies, providing a personalised alternative to the growing online price comparison market.

“Online comparison sites can be great for quickly checking lots of policies,” said David Shortland, a director at Columbus. “But from speaking to our travel insurance customers, we know that while lots of people feel that they’re being forced online for the best prices, they’re also a little wary of buying a policy without being able to talk through the details with a real person first. So, rather than push our own policies, we’re going to help people find the great ones that are already out there by giving them expert advice instead.”

Selling the same policies both online and over the phone with no difference in price, the Columbus Direct Home and Motor Insurance will cater for both the web-savvy consumer, and for those of us who prefer to have all of our questions answered over the phone by an expert. Policies will be available from over 20 UK insurers, including some that won’t even be available on the high street.

“We’ve insured millions of travellers since we started back in 1988, so we know what people are looking for from a policy,” continued David. “With our new service, we’re following three simple rules; help people find the policy that they need, help them find it quickly, and make sure that they know what they’re covered for. And because we’re entirely independent as well, we’ll never push one policy in favour of another that might be better suited to the customer.”

Finally, for those continually on the lookout for a better deal, Columbus will automatically check for a cheaper policy with the same level of cover every time a policy comes up for renewal.

Columbus Home and Motor Insurance will also offer:

- A 48-hour money-back guarantee should a customer find the same policy cheaper elsewhere
- Access to policies from some of the biggest insurers that might not be available on the high street
- Quotes for both home and motor insurance within minutes
- Same price, both online and by phone
- Automatic check to find the best price on renewal
- No-nonsense, plain speaking call centres
- 24 hour emergency claims line, with a real person at the end of the line any time of the day

Home Insurance will offer the additional benefits of:

- £1.5m buildings cover on request
- £300,000 contents cover on request

And Motor Insurance will offer the additional benefits of:

- Up to 70% No Claims Bonus
- 24 hour accident recovery (subject to Terms & Conditions)
- Free courtesy car during repair (subject to Terms & Conditions)

Home insurance: visit www.columbusinsurance.com/home or call 0800 781 9661
Motor insurance: visit www.columbusinsurance.com/motor or call 0800 781 8504

ENDS

Media Contacts: Chris Ewens or Joanne Fisher at Octopus Communications. Email columbus@octopuscomms.net or call 0845 3 700 655.

Notes to Editors:

Established in 1988, Columbus Direct is celebrating its twentieth year as one of the UK’s leading travel insurance specialists. Columbus Direct is renowned for offering a range of dedicated policies for people with pre-existing medical conditions, ensuring that they can travel safely for a reasonable price. The expansion into home and motor insurance will enable Columbus to offer the same high quality, advice based service to a wider range of customers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Octopus Communications in the following categories: Home & Garden, Personal Finance, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.