A NEW CHAPTER IN SUNCARE Wednesday 9 April 2008 PDF Print Set to be the latest medicine cabinet and holiday essential, AfterBURN Sunburn Rescue Gel is a revolutionary new product specifically developed and clinically proven to treat and repair sun damaged skin, unlike traditional ‘aftersun’ products that simply moisturise. AfterBURN Sunburn Rescue Gel is a unique dermatological gel with an osmotic action that draws water from deep in the skin (the dermis) to the surface (the epidermis) helping to rehydrate and treat sun damaged skin. The product has undergone clinical trials highlighting its efficacy which have shown it helps to: * Aid the skin healing process, helping to reduce the chances of premature skin aging * Reduce redness of the skin * Cool irritation and ease discomfort 9 out of 10 people have been caught out and experienced painful sunburn by overexposure to UV rays – not surprising when 40% of us STILL use below the recommended minimum sun protection factor and 43% only use sun protection cream when on holiday overseas. Sunburn can lead to skin becoming red, tender and painful, with symptoms being at their worst between 6 and 48 hours after exposure to the sun. Dr John Ashworth, NHS Consultant Dermatologist, says: “Sunburn is effectively a radiation burn. Prolonged sun exposure causes skin to overheat and become red and painful. If skin is burnt then people should be sun safe by staying out of the sun and using a hydrating treatment like AfterBURN to soothe the area and to help repair the skin – conventional aftersun may not be effective and is simply not enough. Remember, you do not need to be overseas on holiday to get sunburnt and you should never ignore serious sunburn.” AfterBURN Sunburn Rescue Gel is an odourless, non sticky and non-staining dermatological gel that is rapidly absorbed and acts quickly on the skin. The product helps reduce the risk of peeling and contains no alcohol, added preservatives or colourings. It is available from pharmacies and leading retailers priced at £9.99 for 75g. Ends Issued by: Pegasus Public Relations On behalf of: Thornton & Ross Press enquiries: Michelle Eastty / David Greenwood 01903) 821 550 Notes to editors: Expert interviews and product samples available on request. This press release was distributed by ResponseSource Press Release Wire on behalf of Pegasus Public Relations (Worthing) in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Travel, for more information visit http://pressreleasewire.responsesource.com/about.