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Virgin Mobile’s Road to V in partnership with Sony Ericsson

The final mentor for Virgin Mobile’s Road to V search for bands is confirmed. Song-writer, musician and DJ Carl Barât, formerly of The Libertines and current frontman of Dirty Pretty Things, is the final addition to the panel of advisers to the ‘next big thing’ in the UK’s biggest and best search for unsigned musical talent - Road to V.

The competition is now open and two bands, mentored by our very own panel of experts, will get to open the V Festival this summer, in Chelmsford and Stafford, on the 16th August.

Unsigned bands can go to www.roadtov.com and register their entry, upload their best track and tell us a bit about themselves. All the entries will then be judged by this year’s panel of music industry experts, which includes the just announced Carl Barât, Mags Revell, the promotor of V Festival, Mark Beaumont from NME, A&R man Sav Remzi and Paul Samuels from Crown Music Management. 14 bands will go through to the live stage of the competition – all of which will go on to play at either the Carling Academy in London or Liverpool, and each gig will be broadcast during the summer on Channel 4. Each judge will then give the unsigned bands their pearls of wisdom to make it big in the music industry the viewers then decide who wins and gets the chance of a lifetime to open one of the UK’s biggest festivals.

Since 2004, Road to V has nurtured great new talent, with bands such as The Young Knives, The Brightlights and Bombay Bicycle Club all opening the festival and going on to some major success. And with the help of industry experts, bands can get the advice they need, and also have the chance to impress the people that can help them make their talent a success.

Rosie Newey, head of music sponsorship at Virgin Media said , “We are really excited to have Carl on board. We have a really high calabre of mentors from the music industry on the panel this year. They’ll be offering the bands advice about all aspects of the music industry from image to how to deliver a great perfornance, as well what scouts and management companies look for in a band. With Road to V we’re so proud to be supporters of new up and coming talent.”


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For more information please contact:

Issued by onliefire on behalf of Virgin Mobile:

James Fell: 020 7927 9999



Virgin Mobile:

0845 600 6272 or press.office@virginmobile.com
Simon Dornan, 07847 279666 or simon.dornan@virginmobile.com

Notes to Editors

The V Festival
V Festival is now in its 12th year and was the first UK festival to operate over two days and swap line-ups overnight. Since 96, some of the world’s greatest performers have graced the stages including Radiohead, Morrissey, The Strokes, Coldplay, Red Hot Chilli Peppers, Blur, Faithless, Razorlight and Kylie.

Virgin Mobile
At Virgin Mobile we love music. A lot of people might bandy around the word “love”, but we really do mean it… and we’ve got the goods to back it up!

Music is at the heart of what we’re about, and it’s what our customers love too. That’s why we put our money where our mouth is and get involved by supporting a whole host of live music events… from small, intimate gigs and grass roots talent competitions, right up to V Festival.

We’re proud to be the telecoms sponsor of the Academy Music Group (AMG) – the UK’s leading owner and operator of live music and club venues, with a network that attracts over three million gig-goers every year.
Carling Academy Brixton, AMG’s legendary south London venue, has scooped NME Best Venue 2007, Vodafone Live Music Awards Best Live Music Venue 2006 and the Time Out Venue of the Year 2004.

And, how could we forget the award winning* V Festival? Virgin Mobile is about to take on its ninth year of sponsoring the world-famous weekender, and it’s getting better all the time. We have an army of Virgin Mobile Angels who help lug your beers to your tent (and will even put it up for you). We let all festival goers (no matter what network they’re on) charge up their phones at our recharge points and we even dish out free line-up info via Bluetooth.

But that’s not all, Virgin Mobile’s Road to V with Sony Ericsson is back in 2008 and for the fifth year running we’re giving two lucky bands the chance to open the V Festival. To be in with a chance head to roadtov.com now!

A bit more about Virgin Mobile…
Virgin Mobile is the UK’s largest mobile virtual network operator and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than four million customers.
Virgin Mobile is part of the Virgin Media group. The group is the first to be able to offer `quadruple play’ to customers: mobile, phone, broadband and TV.

Virgin Mobile is part of Virgin Media – the UK’s leading entertainment and communications company. Virgin Media is the UK’s only provider of quad play services – superfast broadband, digital and on-demand TV, home phone and mobile. As the UK’s largest residential broadband provider, it currently offers first-class broadband speeds of up to 20Mb (with plans to roll-out a 50Mb service later this year). Plus, Virgin Media has the most advanced TV on demand service, with over 1,000 music videos and over 500 movies available to its customers.

* V Festival was winner of Best Festival Line-up at the 2007 UK Festival Awards



Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK's only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We're the UK’s largest residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels – Virgin1, Living, Living 2, Bravo, Bravo 2, Challenge and Trouble - and is a 50% partner in UKTV which consists of nine channels including Dave, UKTV Gold and UKTV History. Sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv.

Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more visit www.virginmedia.com/presscentre.


Sony Ericsson
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com

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Matt Beavis or Jo Fiddy, Brando: 0207 419 7000





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