ABC - free information magazine for local parents! Thursday 10 April 2008 PDF Print ABC Magazine - the local publication for parents - is available free to pick up across eight counties in the south of England. Much more than your average parenting magazine each issue of ABC is valid for four months and is a reference magazine rather than a pick-up-throw-away publication. Following on from the successful launch of ABC Magazine in Sussex in 1996, this quality magazine, for parents by parents, is now available in Sussex, Surrey, Kent, Essex, Dorset, Berkshire, Hertfordshire and Hampshire. With a current combined print run of 179,000 copies ABC is a welcome departure from local, freebie “postcode publications” which prior to ABC, had been the only source of local information for parents. Each issue of ABC has a maximum ratio of 40% advertising to 60% well-researched, generic editorial which provides readers with relevant information rather than pages of advertising simply pasted together in a haphazard way. Each edition is individually run on a franchise basis. All potential franchisees are interviewed extensively before they are accepted onto the comprehensive training programme. The ABC Head Office also enforces a rigorous company compliance policy that ensures all editions follow the same high quality, reader-friendly magazine style. Rachel Boyle, Franchisor and Editor of ABC Magazine Sussex states “ABC Magazine has built up an enviable reputation over the last twelve years. I am confident that each local Editor works hard to achieve the best results for their advertisers, producing great magazines issue after issue. Our advertising repeat rate bears this out time and again.” ABC Magazine - the local magazine giving local and national clients a high quality advertising medium which is read time and time again by the people that count. All advertisers are listed in our easy to use page-by-page directory and are offered a free weblink from www.abcmag.co.uk to their own website - with over a million hits a year that is not something to be sniffed at! For more information on the “family” of ABC Magazines, please contact the ABC Head Office on (01273) 552842 or see www.abcmag.co.uk for details of each individual title. This press release was distributed by ResponseSource Press Release Wire on behalf of ABC Magazines in the following categories: Children & Teenagers, Women's Interest & Beauty, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.