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- New feature enables companies to easily add additional web services to their communication system

London, UK, 10th April 2008 - Swyx a market-leading vendor of Unified Communications for SMEs has today announced Web Extensions as a new innovative feature for its software based solution SwyxWare. The new functionality enables Swyx-It! softphone users to draw on all types of web-based information such as Google Maps, stock market information or RSS news feeds to improve their interactions with their callers. The application works by displaying relevant web pages as part of the user’s softphone and can use existing customer data to determine what information is ‘popped’ on-screen. The technology is aimed in particular at SMEs that have a customer services, help-desk or call centre operation.

Jayne Dimmick, Director Product Marketing comments on the new features, “Swyx is committed to a strategy of providing enhanced value and benefits to its channel customers and end-users. Our success in the SME sector has been largely due to the high functionality we provide compared with rival products. The introduction of the Swyx-It! Web Extensions gives both small and large companies massive potential to take advantage of the resources of the World Wide Web in tailoring customer communications.”

She continues, “Swyx-It! Web Extensions gives our business partners the ability to add value to each of their clients by providing customised web-based solutions that directly match the client’s commercial operations. For example, using this technology it would now be possible for a customer to incorporate local content, such as mapping information based on the postcode of a caller, directly into their Swyx-It! softphone. The advantage especially for SMEs: with SwyxWare this functionality is available as a standard feature.”

Swyx has already developed a series of softphone skins with Web Extensions including integration of Google Maps. The Swyx-It! Web Extensions feature will be available in SwyxWare 6.12, out in June.

For more information visit: www.swyx.com.

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Editor’s notes:

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based IP communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for IP communication in Europe and has enabled thousands of businesses to take advantage of the benefits of IP communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft® Windows® applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match – and to grow with a company’s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

Press contact: Jane Moores/Sally Minchin, TTA Communications Ltd,
Tel : 00 44 (0) 845 658 0120 or 00 44 (0) 1225 580214 email: jmoores@ttauk.com

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