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Paris, 10 APRIL 2008 - Miyowa, a mobile 2.0 provider of seamless mobile instant messaging and presence technologies, today announced the appointment of Jayne Chace as chief marketing officer. In addition to being a venture partner at MTI Venture Capital and on Miyowa’s advisory board, Chace will now lead the company’s global communications and go-to-market strategy in order to build brand equity and recognition as the dynamic young company expands worldwide.

Prior to joining Miyowa, Chace held chief marketing officer and other senior executive positions and managed global teams at Oracle, Nortel, Cadence, Siemens, Unisys and Logica, where she launched a telecoms division to form a new company, Acision. She has 20 years international experience in business development, strategic marketing, branding, communications and change management. In 2004 Chace won the PRAXIS UK sales and marketing interim manager of the year award for her accomplishments as CMO at the GSM Association.

Pascal Lorne, chief executive at Miyowa, commented: “We welcome Jayne’s energy and passion for marketing and look forward to her working with our rapidly growing business as we expand worldwide. Her international expertise complements our recent successes with companies around the globe. Jayne has extensive experience within the mobile sector, and this, along with her collaborative style and customer relationships will be invaluable in ensuring that Miyowa maintains its world leadership position.”

Jayne Chace added: “I am delighted to join such an exciting company that is making convergence and unified communications for the end user’s “digital life” a reality with a product called InTouch 5 that links communities, mobile and the content worlds. Combine this disruptive technology with the Miyowa emphasis on product quality and customer satisfaction and you have a winning combination. I am delighted to harness my marketing experience to build upon such a compelling product proposition.”

About Miyowa

Established in 2003, Miyowa’s next generation solutions enable service providers to liberate their networks and deliver aggregated rich content to end users. A Red Herring Top 100 company, Miyowa’s technology is innovative and proven, and relied on by 19 mobile operators deployments across the world.

Miyowa created the first handset independent universal end-to-end client messaging technology (MoveMessenger™), compliant with all major existing standards and systems and provides mobile operators and portals with a white-labelled, scalable range of Mobile 2.0 Instant messaging related content and services.

In 2008, Miyowa introduced InTouch5™. Miyowa's InTouch 5 is a flexible end-to-end solution, which enables operators to control and monetise the evolving mobile data ecosystem. InTouch 5 integrates the mobile address book with social presence, mobile IM, mail, user-generated content, file sharing and location services.

Miyowa's investors are Techfund www.techfund.fr www.miyowa.com

For further press information, please call:

Andrew Durkin
MUSTARD PR
T: +44 (0) 1628 502601
E: andrew@mustardpr.com

Corporate PR contact:

MIYOWA
Yann Mondon
T : +33 (0) 630 512 294
E : yann@miyowa.com

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