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- Ministry of Sound TV expands Internet video distribution into social networks with viral widgets for MySpace and Bebo -

LONDON, UK, April 10th, 2008 – Brightcove, the leading Internet TV platform, and Ministry of Sound (MoS), Europe’s largest independent record label and dance music entertainment brand, today announced a partnership enabling the media company to use Brightcove to program and distribute advertising-supported video through its Ministry of Sound TV (MoSTV) video portal. MoS has also launched a new widget application, using the Brightcove player, where music fans can add MoSTV videos to profile pages on MySpace and Bebo, further expanding the distribution channels for MoS.

MoSTV features over 1,000 exclusive music video releases, mini-documentaries, interviews with headlining DJs, and V.I.P. access to club and festival coverage, including Ibiza and the Miami Winter Music Conference. The popular video portal generates over 600,000 video streams per month.

Commenting on the deal Raoul Chatterjee, Director of Digital & Sales, Ministry of Sound, said: “MoSTV has amassed a passionate and fast-growing international following. With Brightcove, we have been able to grow our operations to meet demand, managing a large volume of online video content and easily integrating advertising. Now, we have used their open platform to create a video widget that will fuel growth beyond our portal and into social networks, which translates into additional monetisation opportunities.”

The Brightcove Internet TV platform is used by premium commercial media companies to expand content distribution beyond their own websites, while at the same time retaining control of their advertising inventory.

“Ministry of Sound is a new kind of music entertainment business that is actively responding to the growing consumer demand for exciting music video” said Jeremy Allaire, CEO, Brightcove. “Ministry of Sound has a great youth entertainment brand and Brightcove’s innovative Internet TV platform is the perfect way for it to distribute content to a global audience.”

MoSTV currently comprises of five different channels including one video stream and four on-demand categories with each offering specialised content including new music videos, classic videos, sexiest videos and exclusive interviews and backstage clips.

About Ministry of Sound

Ministry of Sound was founded in London in 1991. The Ministry of Sound nightclub acted as a key location in the development of dance music. As one of the first British superclubs in the early 90’s, it has become an iconic name and leading brand in dance music throughout the world. Having expanded into the record business, Ministry of Sound is now the most successful independent European record label. The label’s prolific output of hit singles and leading compilation brands include Hed Kandi, the Annual, Clubbers Guide, Sessions, Dance Nation, Housexy, and The Chillout Session. Ministry of Sound’s global expansion includes nightclubs in Singapore, Dehli, and Egypt. The brand also runs high profile radio, TV, and online operations, in addition to producing a hugely successful range off Ministry of Sound hi-fi equipment and other consumer products. Ministry of Sound Tours organizes more than 2000 events yearly. The company’s annual turnover exceeds £50m.

Information about Ministry of Sound and its businesses is available at: www.ministryofsound.com

About Brightcove

Brightcove is the leading Internet TV platform used by media publishers worldwide to program, distribute and monetize video on the Web. The award-winning platform has empowered organizations of all sizes to launch and grow Internet video initiatives with unparalleled choice and control. Brightcove is dedicated to harnessing the inherent power of the open Internet to transform the distribution and consumption of media.

For more information, visit www.brightcove.com.

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Entertainment & Arts, Consumer Technology, Business & Finance, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.