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Millions of us will watch the London Marathon this year and thousands will be inspired to get their running shoes on and start training.

But whether your goal is to line up on Marathon Day 2009 or just to get fit, tone up and shed a few pounds, if you’re starting to run after months or years of inactivity, you need to take things slowly or you could be sidelined almost as soon as you start.

Lynn McGinness, the brand manager for the Mentholatum range of topical analgesics, which includes the iconic Deep Heat brand, is an experienced keen runner who has taken part in many charity runs.

She says: “Most of us suffer minor knocks, aches and pains, strains and sprains, especially at the start of training, but if you pay attention to your warm up and take action if you do suffer a minor niggle, you should be able to stay on track with your training programme.”

Lynn always makes sure she has something in her sports bag to deal with injuries and she is never without:

DEEP FREEZE – when you need cold comfort. Physiotherapists tell us that it is vital to keep a sprain or strain cool in the first 24-48 hours after injury to help numb pain and reduce swelling and inflammation.

WellPatch Deep Freeze Cold Patches are convenient, portable and simplicity itself to use. The UK’s first cold patch for injury can be used after an icepack or instead of ice. You simply peel off the protective film and apply the patch to the injured area and you’ll find the flexible cloth patch moulds itself even to awkward places such as knees and ankles. The patch keeps the affected area cool for up to three hours and it won’t show under clothes. Deep Freeze Cold Patches retail at £4.99 for a resealable foil pack of four.

DEEP HEAT – the iconic brand for countless professional and amateur sports players.

You may think the warmer weather means you can skimp on your warm-up routine, but cold muscles are much more likely to suffer injury, so make sure you make time to stretch and warm muscles before you exercise in earnest.

Deep Heat Heat Rub can be used before and after exercise to help relieve the aches and pains, sprains and stiffness that exercise can bring.

The most recent addition to the brand is the WellPatch Deep Heat Patch, a convenient, easy to use way to enjoy soothing, warming relief for up to eight hours. You simply peel off the backing and stick the patch to the area of discomfort, where it soon starts to heat up and stays warm for hours. It’s ideal for backache, joint stiffness, muscular aches and pains, strains and sprains. Because the Deep Heat Patch can go straight on to the skin there is nothing between you and hours of soothing warmth. Deep Heat Patches are available singly (rsp £1.99) or in packs of four (rsp £5.99).

Mentholatum products are available in pharmacies, including Boots stores, and many supermarkets nationwide.

Always read the label

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For more information, photography or samples, please contact Lesley Keen at:

Tony & Lesley Keen PR
Tel: 01483 764729
Email: lesleykeen@btinternet.com

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