Vi-Spring Introduces Bamboo Fibre in Its Most Exclusive Bed Wednesday 16 April 2008 PDF Print Luxury bed maker, Vi-Spring, has introduced bamboo fibre into its top of the range bed, the Monarch. Known in the textiles industry for its soft and silk-like qualities bamboo fibre is wonderfully indulgent, but is also one of the most environmentally friendly materials available. Bamboo fibre has been woven into an exclusive fabric design for the Monarch mattress ticking, as well as blended for the mattress filling with other luxury materials, such as cashmere, lambswool and mohair. Mike Meehan, Managing Director at Vi-Spring says: “To achieve the kind of comfort that brings life-changing sleep, we make every effort to source the finest materials to make every Vi-Spring. We believe that our best resources are those that are naturally available to us.” Because of its special structure and natural hollowness, fabric woven from bamboo is notable for its moisture absorption and ventilation, improving the ability of the mattress to breathe. Its unique anti-allergenic and antibacterial characteristics allow for an altogether healthier night’s sleep. Mike goes on to say: “Our mattresses are made using 100 per cent natural materials. Synthetic materials simply don’t breathe as cotton, lambswool and calico do and since a good eight hours each night are spent lying in your bed, the mattress should breathe as effectively as only natural materials can. The only material in a Vi-Spring mattress not made by Mother Nature is in the springs themselves.” An eco-friendly material, bamboo does not have a negative impact on the environment. It thrives naturally, without the need for pesticides or fertilizers, and is wholly sustainable. Extracted directly from the bamboo cane the production of bamboo fibre involves no chemical processing but is simply steamed or boiled instead. The Monarch retails at £24,275 for a six-foot (182 cm) double divan set and is available exclusively at Harrods. Customers can find out more about Vi-Spring at life-changing.com or, for a free brochure and DVD should call 0800 592 952. -ENDS- Editor’s notes: About Vi-Spring: Vi-Spring believes that sleeping on the right bed can be a truly life-changing experience. All Vi-Spring beds are handmade to order in the company’s workshops in Devon. It’s an uncompromising approach, but because sleep is such a deeply personal part of life, it’s really the only way to ensure that every bed is not only supremely comfortable, but also fits its owner like a glove. For further information: For all press enquiries and further information about Vi-Spring, please contact: Sally Bowles or Hetty Malcolm-Smith at JBA PR on: 020 8875 5460 or email: email@example.com or firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Thinc PR (JBA Public Relations) in the following categories: Health, Home & Garden, Women's Interest & Beauty, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.