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MirriAd, the embedded advertising specialist, today announced it has chosen to outsource the hosting and management of its core infrastructure to TelecityGroup. TelecityGroup will manage MrriAd’s servers, IP connectivity and firewalls to guarantee a secure and stable environment for MirriAd’s client applications.



MirriAd’s core application allows content owners or advertisers to insert brand and product images into video content digitally. Clients can use the MirriAd service to upload and view content, and select zones in which advertising images, such as products, logos, posters, can be seamlessly placed into video streams postproduction across cinema, TV, DVD, mobile and online platforms.



Mark Popkiewicz, CEO of MirriAd, says: “Many of our customers are based in the key markets for content generation, from Hollywood to Bollywood, but they all access our web-based service from the UK, often transferring large volumes of video content. So it’s vital that we maintain a secure, stable infrastructure to ensure 24/7 global availability of our services. TelecityGroup has demonstrated their expertise in supporting these requirements. Our infrastructure is hosted in a secure, resilient and highly connected data centre hub, supported round the clock by skilled engineers. This allows us to focus solely on growing and developing our business.”



MirriAd is hosting its business-critical infrastructure at one of TelecityGroup’s network-independent London data centres, and is taking advantage of TelecityGroup’s range of managed services. TelecityGroup is providing fully managed support of the servers, firewalls and IP connectivity, ensuring that the MirriAd infrastructure performs at optimum levels at all times. TelecityGroup data centres are network independent and offer an extensive choice of connectivity options and direct access to the London Internet Exchange (LINX). This gives MirriAd unrivalled direct access to hundreds of global and national network providers, allowing MirriAd to select the fastest, most cost-effective and efficient internet connection to support the transfer of digital content globally.



Adriaan Oosthoek, Managing Director of TelecityGroup UK, says: “TelecityGroup has considerable experience in helping digital media services customers, and our team understands the core requirements of protecting content, ensuring application availability and delivering a broad range of connectivity options. We’re very pleased that MirriAd recognised our strengths in this sector, and the level of support we can offer to their business.”



About MirriAd Limited

MirriAd’s patented technology and integrated service digitally embeds advertising into videos, which range from user generated content to studio quality productions. The result is advertisers have the opportunity to link their brands in context with the video content and viewers can enjoy the content with their experience enhanced or uninterrupted as brands and images are placed into video streams to look as though they were always there.



MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™, technology.



For more information: www.mirriad.com



About TelecityGroup

TelecityGroup is the leading pan-European provider of network independent data centres offering a range of flexible, scalable data centre and managed services. TelecityGroup specialises in the design, build, and management of highly connected and secure environments in which customers can house their technical, web and internet infrastructure. Each of its data centres acts a connectivity and content hub facilitating the storage, sharing and distribution of data, content and media. Headquartered in London, TelecityGroup operates 19 network independent data centres across seven European countries. The data centres are located in prime positions for commerce and connectivity, including Amsterdam, Dublin, Frankfurt, London, Manchester, Milan, Paris and Stockholm.



Telecity Group plc, the parent company of TelecityGroup, is listed on the London Stock Exchange (LSE: TCY)



www.TelecityGroup.com

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