New protein drink DefinePlus fills sports nutrition gap Wednesday 16 April 2008 PDF Print A new ready-to-use high protein sports drink is to be launched targeted at health-conscious consumers who want to improve their nutrition and boost their health with maximum convenience. DEFINEPlus is the latest innovation from sports nutrition experts Pwrtek who make a range of refreshingly-branded whey protein supplements aimed at anyone who wants to feel and look better, whatever sport or activity they do. DefinePlus means that the benefits of the Pwrtek range - which when combined with exercise can help to build lean muscle, reduce fat, boost energy and speed recovery – can enjoyed on the go. It delivers 30g of whey protein with 15g of carbohydrate per 500 ml bottle and has added prebiotic for optimum gut health. No longer the preserve of top athletes and the seriously fit, sports nutrition is going mainstream and the Pwrtek range is perfectly placed to appeal to those who haven’t supplemented their diet in this way before, as well as more experienced users. Research has shown that high protein drinks keep you fuller for longer, helping you to avoid snacking and eat less, which is good news if you want to lose weight. Colin Jardine, Nutriceut’s Chief Executive says: “As public concern over health and obesity grow, the Pwrtek range is best-placed to respond to consumer demand for easy to use products that really work. Reassuringly it is backed by Nutriceut, a subsidiary of the UK’s largest privately-owned dairy company, Fayrefield Foods who have 25 years of experience in the food sector and a £300m a year turnover. “Pwrtek is a great looking range which appeals to people who exercise but have never previously, because of its market positioning, given whey protein a second thought. “This means a whole new range of customers with opportunities for retailers, gyms and fitness centres.” Define Plus comes in four great tasting flavours: peach and passionfruit; raspberry; pineapple and grapefruit; and orange. It will be available at www.pwrtek.co.uk at £2.25 for 500ml and trade enquiries are welcome. The Pwrtek range also includes Refine, Define, Energise and Repair. Refine is a unique formula for women which helps tone muscle without adding bulk. Low in fat, it has added calcium to guard against osteoporosis, and as women are more prone to digestive discomfort, a prebiotic for optimum digestive health. Define boosts muscle definition rather than bulk and is ideal for those who want to develop muscle size and strength. Energise gives energy and endurance during prolonged exercise. Repair replenishes energy stores after a workout to increase strength, endurance and muscle size. Note to editors: Contact Colin Jardine on (07825) 016823 or Leigh Roberts on (01656) 788336 to discuss. Pictures and samples are also available. This press release was distributed by ResponseSource Press Release Wire on behalf of Coleman Roberts Communications in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, for more information visit http://pressreleasewire.responsesource.com/about.