RAFFLES MAKE RETRO COMEBACK AS NEW SITE LAUNCHES IN THE UK Thursday 17 April 2008 PDF Print Raffle.it launches in the UK, introducing a totally new style of raffle where everyone wins. The site plays host to high profile companies running raffles for great prizes, uniquely rewarding all their players with vouchers. Essentially everyone’s a winner. The ever popular raffle has been refreshed and brought up to date with today’s launch of Raffle.it. Tickets to win amazing prizes from a wide range of great brands including Waterstone’s, Red Letter Days, Dyson, and Nokia, start from as little as £1. Uniquely, everyone wins a reward just for taking part. These rewards range from free magazines to 20% off discount vouchers. The aim of the Raffle.it team is to revolutionise competitions ensuring complete transparency throughout game-play and winner identification, and to cut down on the piles of unwanted spam resulting from entry into ‘free’ competitions. Managing Director of Raffle.it, Pascal Wheeler talks about the business; “There are so many free to enter competitions out there that promise so much, yet deliver nothing more than unwanted spam emails. They never communicate how many other people take part and invariably use the information they gather for marketing purposes. In those rogue competitions, selling people’s personal data is what pays for the prizes - if it’s too good to be true, it normally is.” “In contrast, our raffles are designed to have a fixed number of tickets, at an appropriate cost and for the winner to be chosen as a result of the participants activities. This creates a totally transparent competition, but to be sustainable we needed to ensure that everyone came away with a truly positive experience. In the raffles of old, for each winner there would need to be many losers, not with Raffle.it. Everyone wins, every time.” He continued; “Raffles are a great tool for channelling common interest, be it in a prize or the beneficiary, the potential scope for this is really exciting. We will shortly be introducing Charity raffles, raffles where individuals play on behalf of their local schools, and ultimately to create a huge social trading platform, watch this space.” As a result of Raffle.it’s beta phase, the company has over 2,000 registered players and has displayed its pages over 100,000 times. Early signs suggest raffles remain as popular online as they are in village fetes. For more information visit http://www.raffle.it. EDITORS NOTES: For more information or to set up interviews please call Andy, 10 Yetis Public Relations, on 01452 527898 or email firstname.lastname@example.org • Raffle.it first had a Beta test in November 2007. • It now has over 2000 registered users and has had over 100,000 visits. • Managing Director Pascal Wheeler had the initial idea and has nurtured the company for the past 4 years. • Early indications show great conversions from vouchers to sales with around 20% of the vouchers issued used by new customers. MEDIA QUIZ: Unbranded prize (so you can pass it off as a gift) for the first journalist to send the correct answer to email@example.com Q: From what country does the raffle originate? This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Consumer Technology, for more information visit http://pressreleasewire.responsesource.com/about.