SALES OF PLAQUEOFF ANIMAL INCREASE IN THE RUN UP TO NATIONAL PET MONTH, 5TH APRIL Thursday 17 April 2008 PDF Print From toys to clothes, it’s no secret that the UK spends a fortune pampering their pets. Now it seems the nation is now lavishing the same care and attention to their prized pets dental care. Sales of award winning PlaqueOff Animal (loved by Geri Halliwell and Paul O’Grady) have gone barking mad in the run up to National Pet Month, 5th April – proving consumers want an easy solution for keeping pet teeth in check and breath smelling sweet. Top TV Vet Emma Milne says: “We’re a nation of animal lovers and pampered pets are becoming increasingly popular, so it doesn’t surprise me that people are following this lead and taking more interest in their pet health and hygiene routines.” “Your pet’s dental care is just as important to his or her overall health as your own oral health as it can lead to more serious problems including heart, lung and kidney disease. “ PlaqueOff Animal is a unique food supplement for dogs and cats that combats bad breath, tartar and plaque. The granules can be added to food and contain seaweed rich in natural iodine which triggers saliva to dissolve existing tartar and prevent new layers from forming. In clinical tests, tooth surface deposits decreased by nearly 90% and tartar either disappeared completely or became very easy to remove. In an increasingly health-conscious world, PlaqueOff Animal is free from artificial colours, preservatives, gluten and sugar, so now pets can enjoy a diet as healthy as their owner’s. Why is dental plaque and tartar a problem? Dental plaque, or biofilm, is a combination of bacteria and food debris which forms on teeth and gums. It is thin, transparent and sticky. This biofilm which lives on the teeth is quite normal and usually only becomes problematic if it is not removed regularly and effectively. If left, plaque deposits will calcify (harden) to form tartar which provides a rough surface for even more plaque to adhere to. 85% of dogs and 70% of cats in the UK over the age of 3 years show gum disease as the major cause of tooth loss. How Can ProDen PlaqueOff help? Help is now at hand with what some of the veterinary profession are calling a quite remarkable aid in helping reduce plaque, tartar and bad breath in pets. In addition to a balanced diet, regular cleaning and veterinary check ups, daily consumption of PlaqueOff granules has been proven to reduce the build up of plaque and tartar preventing the formation of new deposits. PlaqueOff is a unique dietary supplement: capsules containing especially selected dried and powdered seaweed (Ascophyllum nodosum), rich in minerals and other micronutrients. The formulation was discovered by accident when a dentist in Sweden found a dramatic reduction in plaque and calculus in one of his patients who had not changed his oral hygiene but merely was now consuming fresh seaweed as part of living in a new country, leading to the discovery of the algae which has been shown to improve oral hygiene. Free from artificial colours, preservatives, gluten and sugar and rich in natural iodine and important vitamins/minerals, ProDen PlaqueOff comes in a granulated form which is easily added to wet or dry food every day. The daily recommended amount is ½ scoop for small dogs up to 10kg + cats, 1 scoop for medium dogs 10 – 25kg and 2 scoops for large/giant dogs 25+kg. Initial improvements are normally seen within 5-8 weeks. ProDen PlaqueOff Animal is available nationwide from veterinary practices, pet shops or mail order on 0845 226 0660. RSP £9.99 for 60g, £25 for 180g and £48.95 for 420g. For your local stockist, please call 01934 710022 or visit www.molarltd.co.uk. ENDS Further information/samples/photography from: Wendy Campling/Nicola Boniface Sparkle Press Office Tel. 020 8686 4885/8441/3141 This press release was distributed by ResponseSource Press Release Wire on behalf of Sparkle PR in the following categories: Men's Interest, Health, Women's Interest & Beauty, Farming & Animals, for more information visit http://pressreleasewire.responsesource.com/about.