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18/4/08, immediate release

“The angel investment ecosystem is failing to connect willing investors with top-notch entrepreneurs,” according to Andy Ellam, founder and MD of ‘Lift’, a new online angel investment network that links start-up businesses seeking capital to potential investors. The no fee, fully FSMA and FSA compliant facility, set to bridge gaps in current fundraising methods, can be found at http://www.lift-finance.net.

According to Andy Ellam, fee based angel networks tend to eliminate frugal entrepreneurs and investors. “The best early-stage entrepreneurs are very careful how they spend their cash; they don't want to pay up-front fees or give up a big slice of equity for a mere introduction to a potential investor. By not taking commissions, we hope to get enough quality business plans and good investors to achieve critical mass in the early-stage finance market, making the system work much more efficiently.

“No fees means more potential participants and therefore a much stronger and more liquid market,” explained Ellam. “If we can improve deal flow, then that works to everyone's advantage — not least to the advantage of the UK as a European centre for new venture growth and investment.”

Through the Lift website, entrepreneurs upload their business plans after answering a few questions. All submissions are then screened to ensure clarity and coherence before being made available to interested members.

Potential investors are required to by submit a one page form declaring they are High Net Worth Individuals or Sophisticated Investors as defined by FSMA. After registration, they can search the angel investment website for business plans according to their criteria of interest.

Lift has proven to be a positive experience for current members. Entrepreneur member Darren Markey of Blessed Films, had this to say:
“Lift appeals with its no-frills, professional approach. I’ve looked at a number of investment websites and many have a tacky, ‘try hard’ feel to them. Lift investment network is transparent with its information and seems to exist genuinely for the benefit of its members, both investors and entrepreneurs.”

Angel investor Richard Solomon added:
"Lift has the potential to improve deal flow for investors, without eating up too much of their time. With Lift, opportunities which meet my criteria are sent in a newsfeed directly to my desktop, so I don't have to sit through an evening of irrelevant presentations just to get to the one or two that interest me".

Andy Ellam concluded: “There are a lot of investors out there looking for good projects, and entrepreneurs with good business plans looking for investors — but they have trouble finding each other. With Lift, we aim to make things better for investors and entrepreneurs in the UK.”

To become a member of Lift, register online at: http://www.lift-finance.net

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Notes for editors:

Andrew Ellam is a graduate of Gonville and Caius College, Cambridge, and holds an MBA from London Business School. He has previously founded two successful new business ventures and has been involved with a number of other start-ups in a variety of roles.

For further information, please contact:

Andrew Ellam
Tel: 07946 581159
Email: andy.ellam@lift-finance.net

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