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LateRooms.com named Top Performer by Hitwise UK Annual Online Performance Awards

LateRooms.com, the UK’s leading online accomodation site, has added to its business success with the accolade of ‘Top Performer’ in the Travel – Destination and Accomodation category of the Hitwise UK Annual Online Performance Awards this week, taking the title from Lastminute.com – last year’s winner.

The awards, which register performance between January and December 2007 recognise outstanding online business achievements and acknowledge the most successful websites in Hitwise’s key industry categories.

Competition for the award was strong amongst the UK sites and LateRooms.com fought off the likes of Travelodge.co.uk, PremierInn.com, TripAdvisor.co.uk and Hotels.com to take the title. LateRooms.com was praised for its success and brand popularity.

LateRooms.com offers late availability deals in over 17,000 properties across the UK and Europe, ranging from budget accommodation to five star luxury hotels and savings of up to 70% off the normal room rate are common for a variety of independent and branded hotels.

The wide range of choice and price obviously appealed to consumers who determined the winners of the Hitwise Awards, measured by volume of website visits and searches of more than 8.43 million UK internet users.

Andrew Pumphrey of LateRooms.com comments:
“We are delighted to receive the Hitwise Award for Top Performance, which proves our site’s excellence in online performance.

Even more thrilling is that this award is the people’s choice, won through public popularity – with our knowledge of the hotel industry, LateRooms.com empowers customers to find the best hotel deals.”

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For further information please contact the LateRooms press office at Mischief on 0207 100 9999 or email laterooms@mischiefpr.com

Notes to Editors:

• LateRooms.com is the hotel industry late availability database offering over hundreds of thousands genuine deals to customers wherever they want to stay in the UK and Europe.

• Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

• For up-to-date-analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter

This press release was distributed by ResponseSource Press Release Wire on behalf of Mischief PR in the following categories: Leisure & Hobbies, Travel, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.