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-Exclusive new wines for weddings and the on-trade-

French company, wineSight (http://www.winesight.fr), will unveil two new ranges at the upcoming London International Wine Fair (20-22 May, 2008), to appeal to the on-trade and wedding sectors.

Sublimelle, a middle- to premium range of wines specifically selected for their appeal to women, was launched at the start of this year. An informal launch party was held last night for Sublimelle at Sopranos in High Street Kensington with wine tasting and live music. Over the past few months, Sublimelle has attracted huge interest from the media, consumers and the trade. Following on from this successful launch, two new ranges will be officially introduced to the UK wine market:

• Symphonial: a range of entry- to medium wines created for the on-trade sector.
• C’est l’Amour (This is love): a unique range of wines for weddings including a bespoke food and wine pairing service, customised wine gifts for guests, and personalised wine labels.

The three ranges, Sublimelle, Symphonial and C’est l’Amour are available from wineSight, which trades in the UK as wineList. Yanis Taieb, managing director of wineSight, said: “Our expertise and knowledge of the wine industry has helped us to identify a number of gaps in the UK market. The burgeoning success of the Sublimelle range reflects consumers’ growing interest in the quality of wine available in the on-trade. Over the next 12 months, we expect leading players in the on-trade to switch their focus from price to quality in line with evolving consumer demands. The UK wine market is more sophisticated than it has ever been and consumers are looking for more than the standard, uninspiring offerings found in bars, pubs and restaurants across the country.”

‘Symphonial’ harmony for the on-trade

wineSight recognises UK drinkers’ growing desire to treat themselves to a glass of wine after a long day at work. People are looking for a more inspiring, unique and exciting wine list with the onus on quality as well as price. The Symphonial range offers a unique range of high quality French wines without the premium price tag. (1)

Taieb said: “We understand that wine is a business in its own right in the on-trade market so it is important for us to offer high-quality wines at realistic prices. Our proposal is to offer a break from the norm for the market and consumers. Our exclusive consultancy service helps bar and pub managers to better understand their customers, the potential of a refreshed wine list, and the competition.”

Symphonial is an elegant, affordable and innovative selection of 15 French wines specifically created for the on-trade market including Bourgogne Pinot Noir 2006, Crémant de Bourgogne blanc de blanc and three light wines such as the 9% Languedoc Rosé Grenache. The wines were carefully selected to offer superior value for money alongside a diversity of blends and grapes from different regions across France. The aim of the portfolio is to introduce a fresh, original element to bars and restaurants while maximising profit opportunities for those within the on-trade market.

Wine for weddings

Wine can be one of the most talked about wedding expenses a bride and groom will incur, so it’s worth getting right. wineSight will remove the hassle of matching the wine to your wedding breakfast and for the evening reception. The wine bottles can be customised with unique labels that add a personal approach to the day, and provide a great memento for friends and family.

The wineSight team, including oenologist Frédéric Auriol, assumed the arduous task of tasting more than 300 wines before deciding on the final range from high-end items such as Alsace Gewurztraminer Gand cru Rosacker 2002 and Banyuls Grand Cru 1999 to easy to drink and reasonably priced Vin de Pays Languedoc Grenache 2004 and Côtes du Rhones 2006.

Currently, the wines are available for sale online at http://www.chateauselect.co.uk/SublimelleIntro.htm with no minimum order. Since the company’s arrival in the UK in November 2007, wineList has developed relationships with some of the leading bars and restaurants in London, such as Sopranos on Kensington High Street, which are keen to capitalise on consumers’ increasing interest in higher quality wines.

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Notes to Editors:

Media contact: Helen Lewis, food&drink towers, www.foodanddrinktowers.com, helen@foodanddrinktowers.co.uk. +44 (0) 7904 801 669.

For more information about wineSight, Sublimelle, Symphonial or C’est l’Amour, and to discuss sales, please contact:

• Yanis Taieb: yanis.taieb@winesight.fr or call +33 (0)3 85598033 / +33 (0)6 102441767.
• In the UK, please contact Emma Delserieys: emma.delserieys@winesight.fr or call +44 (0) 7504951191.

wineSight will exhibit at the London International Wine Fair (LIWF) at stand K98 on May 20-22, 2008 at the ExCel exhibition centre in London. wineSight would love to welcome you to their stand to taste some of the wine within the wineList portfolio and find out more about the company.

Award-winning wines at the LIWF

Two wines from wineSight’s portfolio - AOC Crémant de Bourgogne, Sublimelle, NV, blanc and AOC Passetougrain, Sublimelle, 2006, rouge – have won Fast-Track to France awards.

Fast-Track to France has grown this year following research and positive comments from visitors to the LIWF in 2007, to encompass both a generic tasting of 40 AOC wines and the Top 100 Vin de Pays stand. Bigger and better, with a modern design, the Fast-Track to France stand will be located in the centre of the French Zone and will include the two Sublimelle award-winning wines.

"The concept of Fast-Track to France has evolved in order to provide time-pressured visitors with one unique stand showcasing a snapshot of the entire French offer at the LIWF. Our aim is also to provide them with a relaxed environment in which to taste French wines, away from the hustle and bustle of the Fair", commented Charles Collard, Managing Director of Sopexa (UK).

40 AOC wines were selected in March by a panel of experienced UK wine professionals, including Andrew Hawes, Director of McKinley Vintners and Alex Hunt, buyer at Berkmann Wine Cellars.

The shortlisted wines, including the two Sublimelle wines, will shine a spotlight on the vast array of French AOC wines on show at the Fair.

Now in its fifth year, the Top 100 Vins de Pays competition, organised by ANIVIT, in association with Inter Oc, aims to find the best 100 Vins de Pays available to the UK market. In April, a team of 18 expert judges chaired by Tim Atkin MW, OLN's editor at large, will taste over 1,000 wines to shortlist the outstanding Top 100.
The award winners will be available at the LIWSF and showcased in an open tasting area on the Fast-Track to France stand. This initiative undertaken by Sopexa, acting on behalf of France's Ministry of Agriculture, has been created to help visitors navigate their way through the extensive French offering.

(1) In the past five years, volume sales of sparkling wine have risen by 44% compared to 24% for Champagne, according to Mintel research. According to Mintel, young professionals are choosing bottles of sparkling wine to drink after work and said there was a “real opportunity” for producers to promote their wine as a cocktail ingredient "to boost its image as a glamorous drink amongst the going out crowd.”
http://oxygen.mintel.com/sinatra/oxygen/subject/view=reports...

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