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With the imminence of National Allergy Week (21st – 25th May 2008), it’s an ideal time to take a closer look at one of the UK’s most widespread allergies, eczema.

FACT:
According to The National Eczema Society, one fifth of all children of school age have eczema, along with about one in twelve of the adult population.

FACT:
A survey carried out by Dr Michael Cork, a skin specialist at Sheffield Children's Hospital; found that 56% of children reacted badly to aqueous cream.

FACT:
Read the labels on the most popular over the counter creams and bath additives and prepare to be shocked… the chemicals contained within most of them could make painful itching and skin break outs worse.

- Perfume – fragrance is the second most common contact allergen (after nickel). Contact allergens trigger allergic skin reactions.
- Lanolin or its derivative acetylated wool alcohol – is a common skin sensitiser that can cause allergic reactions, such as skin rashes according to theallergysite.co.uk
- ‘Polyethylene glycol' – (PEG) which contains various carcinogenic and toxic impurities can be harmful to those with damaged skin.
- Parabens - have been implicated in a number of disorders such as asthma and eczema and there is a theory that they may also be carcinogenic (cancer-causing). Methylparaben has also been linked to the premature ageing of skin.

FACT – IT DOESN’T HAVE TO BE LIKE THAT…
Allergenics products are fragrance, lanolin and preservative free; specially designed for people with eczema and dermatitis. Although eczema cannot be cured, many of its symptoms can be managed and avoiding flare-ups by steering clear of products that contain known irritants can only help. Allergenics main active ingredient is Phytosterols extracted from the soya bean, which are nature derived and share some therapeutic effect with cortisone. Combined with a unique selection of naturally sourced, 100% hypoallergenic ingredients including Aloe Vera and Borage Oil the range soothes, nourishes and protects irritated skin.

The Allergenics range comprises cleansing, moisturising and topical treatment formulations, which provide immediate relief to sensitive skin and assist the repair and recovery process. Available from Waitrose, Holland & Barrett, selected Boots and all good pharmacies and health food stores. For nearest stockist details please call 0870 850 7114 or visit www.williamransom.com for further information.

In response to a growing need for information about eczema and how to treat it, Allergenics has launched a consumer guide and web site entitled ‘Life with Eczema’ which offers practical advice for sufferers and their families.

Written in conjunction with Dr Sarah Wakelin, a leading consultant dermatologist, the consumer guide provides a useful source of information for day-to-day help with eczema. It helps sufferers and their families to understand different types of eczema, their common causes and symptoms. It also offers useful advice on how to prevent flare-ups, the treatment options that are available and includes a special section on childhood eczema.

In addition, the website www.lifewitheczema.com will allow visitors to get in touch with support groups, air their opinions on current eczema topics through regular polls and trial products. For copies of the Life with Eczema leaflet call 0870 850 7114, e-mail info@allergenics.co.uk or go to www.lifewitheczema.com where you can download a copy direct.

This press release was distributed by ResponseSource Press Release Wire on behalf of Pegasus Public Relations (Worthing) in the following categories: Health, Leisure & Hobbies, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.