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myhab is the new environmentally friendly and hassle free camping service that's going to be big at music festivals this year. Press release below.

myhab, www.myhab.com, is officially launching to press on Wednesday 7th May in Soho Square Gardens, London, W1 and we'd love to see you there!

We're there all day from 10am till 7.30pm so please pop along when you can to say hi. Drinks and nibbles for all.

Two myhabs will be set up so you can test them out and James, the designer, who's 24 will be around all day to answer your questions.

Please RSVP to kathy@pr4.com / 020 7637 1237


CARDBOARD CAMPING

MYHAB, the cool new place to crash at festivals is now taking bookings online at myhab.com. Lovelier, Cosier, Greener!

Let’s face it, tents aren’t great. Every year at festivals, they’re abandoned –unwanted and unloved – left to a long slow death in a landfill somewhere....rubbish.

This brand new luxury festival accommodation service is green, affordable and hassle free. So if you’re looking for a great alternative to a soggy tent miles from the action, myhab could be just the ticket.

Made from ultra tough recycled plastic and water proof cardboard every bit of these new cool two-person living spaces comes from within the UK. Check in to myhab and say hello to hassle free camping! Arrive at the festival to find your own myhab ready and waiting for you. Easy.

The benefits:
• Affordable luxury! No hassle finding a space, pitching your tent and taking it down (and no guy ropes to watch out for in the dark)
• Comfy – soft foam bedding to ensure the hours you catch are blissful
• Eco-friendly – made with recycled parts that get recycled again
• Cool days and dry nights – a door at each end allows air during the day and the raised base keeps the nights damp free.
• Lockable box - with your own personal safety deposit box too

• Hot showers and spotless loos – exclusive to myhabbers in myvillage
• 24 hour help – from the myhab crew on-site
• Personalised – avoid stumbling embarrassingly into the wrong myhab, personalise your own with a nickname, character or message when you book online.

myhab will be at this year’s Reading, Leeds, Latitude, T in the Park, Connect, Wickerman, Oxegen, Electric Picnic and End of the Road festivals so far.

Check in to myhab. myhab.com

Priced £120 per person*, per festival, no matter how many nights you’re there!

The making of myhab…

James Dunlop, 24, came up with the idea for myhab as a student at Bristol UWE. He noticed that several thousand tents were cold-heartedly abandoned at festivals each year. Not only did this mean a shed load of clearing up to do for the organisers, but it also meant tons of un-recyclable rubbish ended up in landfill after each event.

James’ solution: a reusable/recyclable, luxury accommodation service for festival-goers, as an affordable, green alternative to shivering in and then abandoning a soggy tent.

James won the prestigious New Designers award (2006) which gave him the confidence to turn his idea into a business. After much planning and consideration James decided to seek funding in the city. In a Dragon’s Den style situation, James pitched his idea to city firm MINT who offered him investment to realise the business.

The myhab service saves festival-goers the hassle of taking and pitching a tent (if they can find a decent spot). And it helps the organisers by reducing the number of orphaned tents they need to get rid of. myhab is affordable, green, luxury and, dare we say it, pretty darn cool.

For more images / interviews / info please contact: Kathy@pr4.com; chrissie@pr4.com; 020 7637 1237

*£240 per myhab



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