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LONDON, United Kingdom – APC by Schneider Electric, a leading provider of critical power and cooling solutions, has announced that it has received the 2008 ‘Cooling Product of the Year’ for its In-Row™ RP Cooling solution. The award was presented at the prestigious Data Centres Europe Annual Gala Industry Event held at the InterContinental Park Lane Hotel, London on 10th April.

“Data Centres Europe is one of the key events of the industry calendar so we are particularly pleased to receive this award. The selection and judging process was rigorous and the In-Row™ RP cooling unit from APC by Schneider Electric is judged to have performed exceptionally in each of the judging criteria. We are delighted to see a key component of our InfraStruXure® architecture win this award as we believe that our close-coupled cooling design principle which locates cooling equipment close to the heat source ensures that heat removal can be more efficient and predictable. This represents a significant benefit for owners and operators of datacentres of all sizes,” said Paul Tyrer, vice president UK & Ireland, APC by Schneider Electric.

The In-Row™ RP gained the award based on the stated entry criteria by offering flexibility within the datacentre, maximising energy efficiency, representing innovation in cooling methodology and its future-proofed design, all of which positively differentiated the In-Row™ RP from its competition.

The award was judged by a panel of industry-respected experts from the datacentre and consultancy industries including Ashley R. Davis, Managing Director, JP Morgan Chase (chairman), Tim Anker, Founder, The Colocation Exchange (vice chairman), Andrew Harrison, Associate Director, ARUP, Steven Berry, Associate Director, ARUP, Greg Sherry, European Chairman, BICSI and Nicola Hayes, Vice President, BroadGroup.

“The competition for the Cooling Product Award this year has been more intense than ever, with high numbers of products receiving nomination for entry to this category. APC by Schneider Electric set out a very strong case on all of the criteria that our judging panel were looking for in terms of developing a product ideally suited for the cooling requirements of today’s datacentre. Research has demonstrated the importance of effective cooling strategies for the future viability of many datacentres”, said Ashley R. Davis, Managing Director of JP Morgan Chase and Chairman of the judging panel.

The In-Row™ IR cooling unit offers the datacentre the benefits of integration, scalability, adaptability and predictability. Designed to be integrated as part of APC by Schneider Electric’s InfraStruXure® architecture for the coordination of power, cooling, rack, protection, management and services, this enables a standardised and modular approach to datacentre design and installation. Quick deployment of additional cooling can be achieved allowing the datacentre’s physical layer to adapt to change and expansion. Greater efficiency can therefore be achieved through rightsizing cooling to the IT load.

The principle of in-row cooling, core to the RP design reduces the distance between heat sources (the IT load) and heat removal systems to ensure shorter and more consistent airflow paths as well as reduce the risk of mixing of hot and cold air streams, which is a source of cooling inefficiency and of thermal events (‘hotspots’) within the datacentre.

The RP unit is available in both chilled water (up to 70 kW) and refrigerant-based (up to 37 kW) configurations, making it appropriate for a wide range of operating environments. For more information In-Row™ and other APC by Schneider Electric power and cooling solutions, please visit www.apc.com/gb or call 0800 2799254.

About APC by Schneider Electric

In February 2007, APC and MGE UPS Systems combined to form a $3.5 billion (€2.4 billion) Critical Power and Cooling Services business unit of Schneider Electric. The Critical Power and Cooling Services division offers the industry’s most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. The company’s solutions include APC’s InfraStruXure® data centre architecture, the industry’s most comprehensive integrated power, cooling, and management solution. The company’s products also include APC and MGE-brand uninterruptible power supplies (UPS), along with APC-brand precision cooling units, racks, and design and management software. Backed by the industry’s broadest service organisation and an industry leading R&D investment, the company’s 12,000 employees help customers confront today’s unprecedented power, cooling and management challenges. Schneider Electric, with 112,000 employees and operations in 190 countries, had 2007 annual sales of $25 billion (€17.3 billion). For more information on APC, please visit www.apc.com/gb. All trademarks are the property of their owners.

For more information contact:

Anju Birdy
Marketing Manager UK & Ireland
APC -MGE
Tel: +44 (0) 118 903 7800
Email: Anju.Birdy@apcc.com
Web: www.apc.com/gb

Press enquiries:

Damien Wells
Director
SPA Communications
Tel: +44 (0)7900 302102
Email: dwells@spacomms.co.uk
Web: www.spacomms.co.uk

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