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Changing mat addresses physical and psychological comfort of the baby

Farnham, UK, May 06 2008 – The latest ‘must have’ accessory for the new parent is the JellyBaby changing mat® from Küster. TheAlloy (www.thealloy.com) designed the JellyBaby changing mat to provide an up to date solution to changing a baby’s nappy.

“A wet baby is an uncomfortable baby,” says Nina Warburton, Director, TheAlloy. ‘This is exacerbated by the cold, unforgiving and non-supportive nature of the traditional changing mat. The infant associates changing with discomfort, and this is why they always seem to cry whenever laid down for a nappy change. Addressing this problem was our starting point for the design of the Küster Jellybaby changing mat.”

Rejecting PVC plastic as the generic material of choice, TheAlloy and Küster created the changing mat from memory foam, a unique material that is warm to the touch, soft and moulds naturally to the shape of the body. The Jellybaby changing mat® is contoured to fit baby perfectly so it is comfortable and protective and its unique shape helps prevent baby from rolling off the mat.

Küster MD, Stephen Kuster said “Küster creates beautiful and useful products for children. We understand the desire of parents to provide a happy, stimulating and safe world for growing children and our collection clearly reflects this. Not only is the Jellybaby changing mat ergonomically designed, but we have made it easy to wipe clean and have used a special high tech material that’s warm to the touch making changing time a much happier experience for both parents and their babies.”

“Designing baby care products comes with its own set of unique challenges,” said Warburton. “Alloy has built a solid reputation in this market, with our range of hi-tech digital baby monitors for BT. Now we are embracing the opportunity of co-creating with Küster. Together our range of products will mean that caring for baby is an easier, more stylish and enjoyable experience.”

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Editor’s Notes:

The Küster Jellybaby changing mat® is available from all leading stockists, including Boots, John Lewis, JoJo Mama Bebe and all good independent retailers. RRP £25.00. It comes with a 100% cotton and towelling, machine washable liner in a range of contemporary colours with a funky, unisex, ‘baby monsters’ design. A travel bag is also included.

About TheAlloy

Formed in 1999 by a group of experienced design professionals, TheAlloy has grown threefold remaining consistently in the Design Week Top 10 UK product design consultancies. In the complex, competitive global trading environment of the 21st century, the commercial need for products to deliver excellent, carefully tailored user experiences is stronger than ever. TheAlloy’s strength lies in a team philosophy where designers are directly responsible for projects and accountable to clients. Today, most products are created by teams of specialists, so this holistic insight is often lost. At TheAlloy, multidisciplinary designers working in close teams have regained this holistic vision.

For Alloy contact:

Chris Bignell or Gary Marshall
XL Communications
+44 (0)7834 020460 / +44 (0)7733 224654
chris@xl-comms.com / gary@xl-comms.com

Please visit: www.thealloy.com

Küster

Küster create children’s products with a passion for innovation, style and functionality. They aspire to understand the desire of parents to provide a happy, stimulating and safe world for growing children and proudly present a complete collection of sophisticated products all of which reflect fun, creativity, usefulness and sincerity.

Please visit: www.kuster.co.uk

Press Contact: For images & samples please contact PJP Gaye Price-Jones/Leslie Burns info@pjpartnership.co.uk t : 0870 7708826

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Media & Marketing, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.