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Exhibiting, speaking, demonstrating and shortlisted for an award

London, UK, May 6, 2008 – As the TM Forum Management World event has grown in stature over recent years to become the must attend event for the BSS/OSS industry, so Tribold has increased its own activity at the event. TM Forum Management World 2008, being held May 18th-22nd in Nice, France, sees Tribold exhibiting, both speaking at and chairing conference sessions, participating in Catalyst Program demonstrations and waiting with anticipation for the results of the TM Forum Excellence Awards.

Central to Tribold’s physical presence at the event will be its exhibition booth (63) where the company will be showcasing the capabilities of Tribold Product Portfolio Manager™. On May 22nd, Tribold’s Chief Technical Officer, Catherine Michel, will be speaking alongside Mario Huterer, Director, Marketing Wholesale and Platform Management, Telekom Austria, in a session entitled: “Integrating Products and Services and Achieving Time-To-Market with the Product Factory”. Catherine will also be chairing the product lifecycle management/data management conference session.

As part of its involvement in the TM Forum’s Catalyst Program – the ‘living lab’ that allows multi-company, multi-national teams to collaborate to solve pressing operational issues - Tribold will participate in a number of demonstrations at the event alongside Catalyst Program members including Microsoft, Accenture, CA, NetCracker, Iptivia and Telefónica. Tribold’s role in the demonstration is to provide the Product Catalog and PLM capability to enable business led syndication of services to form customer facing product offerings. Tribold Product Portfolio Manager™ receives services published up from the service catalog and will enable the CSP business users to see what services are available to be syndicated.

The Product Manager then uses the Tribold PPM Product Manager screens to “drag and drop” the services onto the product packaging pallet and construct 2 product offerings in real time. The product manager will also to set pricing, market segmentation and SLA details within the product offering. After completing the Product Offer construction, or Service Syndication, Tribold PPM publishes new offers out the downstream systems such as Order Management, SLA Monitoring, Billing & CRM.

Finally, Tribold is proud that Product Portfolio Manager has been shortlisted as a finalist in the Best New Management Product category of the TM Forum Excellence Awards, the winners of which will be announced during Management World 2008.

Simon Muderack, COO and Founder of Tribold Commented: “TM Forum Management World has become a real focal point of the year for Tribold. The event allows us to meet with customers and partners, showcase our products and share our latest thinking with the industry. It’s certainly a busy few days, but it’s an event we’re looking forward to enormously.”

About Tribold
Tribold is the world's leading provider of Product Management enterprise software specifically developed for Communication Service Providers (CSPs). The Tribold Product Portfolio Manager™ (Tribold PPM) is a single, integrated suite of enterprise product management applications that empower CSPs to put products at the heart of their business. Tribold PPM is based on a Unified Product Catalog and includes Product Data Management (PDM), Product Data Integration (PDI), Product Lifecycle Management (PLM), Product Business Intelligence (PBI), and Product Channel Management (PCM) applications.

Dramatic improvements in product management performance enable CSPs to drive increased profit by taking products and services to market faster, improving customer service through self-selection and enhancing operational efficiency.

Headquartered in London, and with offices in North America and Asia, Tribold was founded in 2003 and is privately held. For more information visit www.tribold.com.

Press Contact
Dan Purvis / Becky Kiely
Octopus
T: +44 (0)845 3700655
dan@octopuscomms.net / becky@octopuscomms.net

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