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- Change in Supplier Takes MIM to Next Level -

Paris and Stockholm – 8 May 2008 – Miyowa, a dynamic global company providing compelling instant messaging and presence enriched Mobile Web 2.0 technologies, today announced that its MoveMessenger™ Mobile Instant Messaging (MIM) solution will be launched on 3’s networks in Sweden and Denmark. As a result of the deal, 3 Scandinavia will be able to offer MIM to a wider demographic of customers together with an enhanced and enriched user experience. Miyowa’s best-in-class solutions replace any existing services.

Since 2003 Miyowa has been at the forefront of Mobile Instant Messaging technology. This agreement will bring Miyowa’s number of worldwide deployments to 20. By providing 3 Scandinavia with its white-labelled next generation mobile instant messaging technology, Miyowa further strengthens its position as leader in this market.

With mobile consumers keen to mirror the PC experience on their handset, Miyowa is providing the most feature-rich solutions in the market place, which offer a true PC-like look and feel. Miyowa believes that MIM services are ideally placed to be at the heart of future quad play plus one integrated services.

“We selected Miyowa to upgrade our MIM services for many reasons. For example, it offers the most cost efficient way to bring the full IM experience to the handset, it gives us an edge with an impressive time to market and also the company provides really superior support services,” said Peder Ramel, CEO for 3 Scandinavia.

Pascal Lorne, founder and CEO, of Miyowa said, “Working with 3 gives us great satisfaction and validates our philosophy that technical stability combined with innovation and world-class customer service is a winning formula. We are focused on giving the end-user a powerful experience on their handset and with a significant percentage of 3’s consumer base actively being IM users, we look forward to exceeding their expectations.”

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About Miyowa

Established in 2003, Miyowa is a dynamic global company whose next generation solutions enable service providers to liberate their networks, deliver aggregated rich content and services to end users. A Red Herring Top 100 company, Miyowa’s award winning technology is innovative and proven, and relied on by leading mobile operators around the world, processing over 3 million interactions per day. Cited as the global industry leader for Mobile IM, it is also number 1 in Mobile Messaging Clients.

Miyowa created the first handset independent universal end-to-end client messaging technology (MoveMessenger™), compliant with all major existing standards and systems and provides mobile operators and communities with a white-labelled, scalable range of Mobile Web 2.0 Instant messaging related content and services.

In 2008, Miyowa introduced InTouch 5™, a flexible end-to-end solution that delivers the power to grow, control and monetise the evolving mobile data ecosystem. InTouch 5 integrates the mobile address book with social presence, mobile IM, mail, user-generated content, file sharing, location services and mobile advertising

www.miyowa.com

For further press information, please call:

Andrew Durkin
MUSTARD PR
T: +44 (0) 1628 502 601
E: andrew@mustardpr.com

Corporate PR contact:
Miyowa
Yann Mondon
T: +33 (0) 630 512 294
E: yann@miyowa.com

About 3

The 3-group is the world’s leading 3G operator and Mobile Broadband provider with close to 18 million customers in 10 countries. In Sweden and Denmark 3 is a Joint Venture between Hong Kong-based Hutchison-Whampoa Limited (60%) and Investor AB (40%). 3 Scandinavia also has a license to operate a 3G network in Norway.

Corporate contact, PR and Information:

Erik Hörnfeldt
PR Director
T: +46 735 337404
E: erik.hornfeldt@tre.se

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