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May 2008 (Dorset, UK)
Word Count – 385

TV’s Anna Ryder Richardson becomes the face of FinEstAm Log Homes

FinEstAm; the Dorset-based Anglo Estonian supplier of static and mobile log homes today announces that Celebrity Interior Designer and TV Personality Anna Ryder Richardson has agreed to become the new media and marketing face of the Company’s high-quality log product range in a year-long celebrity endorsement deal.

As part of the deal, Anna Ryder Richardson of Changing Rooms fame and more recently ‘I’m A Celebrity…..Get Me Out Of Here!’ will live in a brand new, high-specification log cabin, sited on Anna’s newly purchased zoo in Tenby, West Wales.

The zoo will feature in a Channel 4 programme about Anna fulfilling her childhood ambition of owning and operating a zoo. The TV special is scheduled for transmission in September 2008 and will feature a high-profile media and celebrity launch party. Anna Ryder Richardson will also appear in FinEstAm advertising and marketing communications as part of the agreement, which runs until April 2009.

FinEstAm, the Log Home specialist based in Christchurch, Dorset has been developing the celebrity endorsement with Anna in conjunction with her forthcoming Channel 4 programme. FinEstAm has provided one of their most prestigious cabins for Anna and her family to live in whilst filming the programme in Wales.

The cabin will be heavily featured in the TV programme, as well as a planned Hello magazine photo shoot planned for later in the year and many other media activities.

Managing Director of FinEstAm, Tom Malla says “We are absolutely delighted to be associated with Anna Ryder Richardson and her zoo project in Wales. Log homes are an eco-friendly and viable alternative to other types of less sustainable dwellings and the environmental awareness is at the heart of the things Anna is trying to achieve with her zoo project”.

Anna Ryder Richardson goes on to add “This is a unique opportunity for me, and one that I am extremely pleased and proud to be associated with. To find a living space solution from sustainable resources, which is both practical and comfortable, while being ecologically sound is an absolute delight. I’m really looking forward to my time endorsing such a great product and living in such an inspiring place”.

Anna will be available for all media activity relating to FinEstAm.

Visit www.finestamlogcabins.co.uk to find out more.

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Editors Notes:

Photographs can be provided of Anna Ryder Richardson and of the FinEstAm Wood Log Cabins

For any media enquiries, or to arrange an interview please contact Darren Northeast, Cre8ive Wisdom on 0845 094 9948

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