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On your marks! Pryor sets high growth targets with strategic industry appointment

Pryor Marking Technology, a leader in marking and traceability solutions, has announced the strategic appointment of industry expert, Laurent Boucher as its new director of group sales and marketing.

Already number 1 in the UK, Pryor intends to bring down prices and increase the volume of international sales to both high-end customers with turnkey, complex equipment, and its standard product range. Laurent Boucher heads up a team that is currently recruiting more highly skilled sales engineers with expertise in markets such as aerospace, automotive, industrial metal alloy components and medical. He is convinced that Pryor’s products will do the talking. “People see the quality, then contact us to find the most suitable solution. We are a unique one-stop shop for industrial traceability, as a manufacturer of not only permanent marking machines but also Data Matrix readers and verifiers. With the development of six separate marking technologies, an incredible hardware and software design office, excellent service and technical back-up, we can now increase our growth worldwide.”

Pryor is also recruiting more distributors to boost its international network; offering improved marketing support and good pricing structures. They are supported by four ‘Centres of Expertise’ in North America, the UK, France and India, where a custom-built factory has also been set up. Laurent said: “We want to get closer to our big customers and this means being local.”

Well-known to the marking industry, Laurent has extensive experience in international business development, sales and marketing and subsidiary management. His appointment is a pivotal step for Pryor, an established Sheffield firm that acquired subsidiary Absolute Vision Ltd in 2003 in order to offer both marking and code-reading solutions under one roof.

Notes to editors:

About Pryor Marking Technology

Pryor Marking Technology (Pryor) is the trading name of Edward Pryor & Son Ltd. Established over 150 years ago, the company is a world leader in the design and manufacture of intelligent marking and code reading solutions. The company's range of equipment includes manually applied stamping and engraved products, as well as the latest developments in dot-peen, electro-chemical etch and laser technology giving 100% accurate, compliant marking onto many materials including metals, alloys, plastics, carbides, ceramics and glass. The company's fully integrated Data Matrix computer controlled marking and reading solutions are used in a range of high tech industries worldwide, in particular the aerospace and defence sector where there is a growing need for component identification, traceability and IUID (Item Unique Identification).

The privately owned company employs over 200 people worldwide, many at its head office and manufacturing site in Sheffield, UK. In line with its reputation for quality and service, Pryor’s entire product range is supported by a comprehensive network of subsidiaries and distributors worldwide.

Further details and photographs are available from:

Keren Burney, public relations consultant
Tel: +44 1730 894123
Compege Mobile: +44 7876 780065
Email: kburney@compege.co.uk

Laurent Boucher, director of group sales
and marketing, Pryor Tel: +44 114 276 6044
Email: l.boucher@pryormarking.com

ENDS

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