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Campaign scoops Mobile Advertising and Marketing Award

Promoters with wearable Hypertags have been used to increase sales substantially of the iTouch in a new campaign for mobile phone giant O2. The campaign involved promoters outside 50 O2 stores nationwide downloading free mobile content to drive consumers instore, and its success means that it has been recognised as Best Location Based Advertising Technology at the 2008 MAMAs (the Mobile Advertising and Marketing Awards). This campaign has been credited with being considerably more effective than other direct marketing methods.

Over the busy Christmas period, consumers were able to download a promotional voucher for the iTouch outside O2 stores, by interacting over Bluetooth with wearable Hypertags worn by promoters. Christmas is traditionally a difficult period to stand out and catch the consumer’s eye and Hypertag offered a unique and appealing way of achieving this. The project also highlighted the ability of Hypertag to offer a successful paperless marketing solution which more and more brands are embracing as they become more environmentally conscious.

Louise Burgess, Retail Campaigns Manager, O2 says ‘Using Hypertags again enabled our latest sales campaign to involve consumers with the iTouch in an effective way that achieved great success and allowed us to take advantage of one of the busiest shopping weekends over Christmas. Hypertags are right on brand for us and our customers.’

Jonathan Morgan, Managing Director, Hypertag comments ‘This campaign has demonstrated that brands can invest in experiential campaigns and not only have full accountability on their investment, but also add value to the bottom line. This is something we have been doing for big brands for some time and it’s fantastic that Hypertag technology has been recognised at the prestigious industry Mobile Advertising and Marketing Awards’.

For more information:

Ryszard Bublik, Parys Communications
020 7622 9951
rbublik@parys.com

About Hypertag (www.hypertag.com)

Hypertag created the Proximity Marketing industry (commonly referred to as Bluetooth Marketing) in 2001. Hypertag is the most experienced provider in the industry, and since it pioneered using technologies like Bluetooth as a wireless marketing channel, has gone on to run over 320 successful campaigns in over 34 countries. Hypertag brings the benefits of digital to out-of-home and experiential marketing. It works with the top brands to achieve real measurable results again and again. Hypertag is the Proximity Marketing solution that the top tier advertisers choose, and Hypertag’s clients include Coca-Cola, Nike, Unilever, HSBC, BP, O2 and CNN.


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